Road traffic accidents cause 1.35 million deaths and 50 million injuries every year, making them the 8th leading cause of death worldwide. These grim statistics highlight the urgent need for new solutions to make roads safer.
Safe mobility: encoded in Michelin’s DNA
“At Michelin, safety is at the core of everything we do (…) We believe safe mobility is crucial, as it makes mobility better and more accessible for all.” Florent Menegaux - CEO Michelin.
The global challenges involved in road safety require a collective commitment, however. Menegaux reminded attendees that taking action for safer mobility is first and foremost a collective, cross-cutting endeavor, one that demands the energy and determination of all stakeholders, public and private alike: “Because safe mobility concerns everyone, we act on a global level. Michelin wants to be a global sustainable mobility leader. We believe it is our responsibility to make mobility safer everywhere. There is still a lot of work to do. But together with public and private partners, I believe we can serve this cause in the best way possible .”
At Michelin, safety is at the core of everything we do. We believe safe mobility is crucial, as it makes mobility better and more accessible for all.
Creating broader opportunities for youth involvement
Getting young people involved is one of the keys to successfully addressing the challenges of road safety. Every year, more than 227,000 people under age 20 die in road traffic accidents, which are the leading cause of death from ages 17 to 29. The challenge is tremendous, and Michelin already runs numerous awareness raising campaigns, many targeting young people. Menegaux highlighted these initiatives: “In China, students from more than 200 universities have been involved in the “Safety, We Act Together” campaign. In the U.S., the “Beyond the Driving Test” campaign, which sensitizes teenagers to the role of tires regarding security, has generated more than 1.5 billion views on social media (…).”
In China, students from more than 200 universities have been involved in the “Safety, We Act Together” campaign. In the U.S., the “Beyond the Driving Test” campaign, which sensitizes teenagers to the role of tires regarding security, has generated more than 1.5 billion views on social media.
This year’s conference opened with the 2nd World Youth Assembly For Road Safety, to which young people from around the world were invited. Michelin invited three young Group employees to attend as ambassadors, Kaewwichian Rungluck, Shreya Sen and Bruna Soares Mesquita, who are from Thailand, India, and Brazil respectively, joining a global group of young people to take part in debates and discuss new, cross-cutting solutions alongside innovators, activists, and change leaders.
The representatives from the last World Youth Assembly, will also attend the Movin’On 2020 summit in Montreal, the annual global summit on sustainable mobility led by Michelin. The Group aims to give its ambassadors the opportunity to continue their dialog with the different international players and translate their shared ambitions into practical actions.
Michelin and road safety: a multifaceted commitment
While Michelin’s commitment to safe mobility is naturally reflected in the quality of its products and services, it also takes the form of numerous initiatives to raise awareness and provide training on road risk to employees, customers, partners, and young people. Michelin is involved in several global partnerships to make mobility safer worldwide: United Nations Road Safety Collaboration (UNRSC), Global Road Safety Partnership (GRSP), FIA High Level Panel for Road Safety and, of course YOURS, Youth for Road Safety, a youth partnership to which Michelin committed after the first Global Ministerial Conference on Road Safety in 2010. The founding principle of YOURS is empowering young people to raise awareness and encourage their peers to adopt more positive behaviors to tackle issues like health and climate change.
Stockholm Declaration : a highlight of the conference
Another highlight of the conference was the signing of the “Stockholm Declaration.” The declaration reaffirms the importance of a stronger multilateral approach and enhanced international cooperation to achieve the sustainable development objectives on health by 2030, with a focus on road safety.