It is an opportunity to confirm our commitment to farmers with whom we work closely, building tomorrow’s solutions today.

What’s rare this year is the presentation of the Formula E at SIMA, representing a contract based on trust, technological and human knowledge transfer, versatility and synergies between the Group’s different activities...not forgetting the key purpose of the world leader in sustainable mobility. Explanation.

SIMA in figures

Every two years, over five days:

  • 1,800 companies from 42 countries
  • 15 exhibition sectors
  • 232,000 visitors from 135 countries

Formula E and farming share common ground 

As well as Michelin’s booth at the exhibition, this 100% electric open-wheeler flying the “from track to field” flag illustrates two links between two worlds that can appear completely different: a commitment to sustainable mobility and the transfer of technology and expertise.

Racing is a fantastic laboratory and an exceptional springboard for testing and confirming tomorrow’s technologies. Finalized on the track, these technologies can then be transferred to the different ranges, particularly farm machinery, to provide the best performances and find the best way forward.

Pursuing the Group’s commitment to sustainable mobility

On track, road or field, for many years Michelin has defended the notion of sustainable mobility with three key focuses.


1. Environmental protection


The aim is to develop the tires of the future whilst reducing their ecological footprint.

Protecting soils is a core concern in the development of our products and our systems.




If we had to give just one example, it would be the MICHELIN EVOBIB tire that can become a very low-pressure tire in the fields to reduce compacting the soils thanks to its Adaptive Design® technology.

We are also working on reducing our carbon footprint. In Formula E, the new lighter and more efficient MICHELIN Pilot Sport tire uses less material, so there are less tires to transport on race days and less tires to recycle.


2. Improve the efficiency of our products


The solidity of our tires and their reliability are key solutions to this demand for longevity and safety.

Since 2015, the date of the FIA’s launch of the Formula E Championship, MICHELIN tires have not been damaged, despite the lower pressures and many impacts.

In farming, the endurance of our products is recognized by all. We sell products with broad load/speed capacities and are pushing legislative changes in this direction.


3. Improve the efficiency of our products


Reducing consumption is a major challenge for Michelin. In Formula E as in the farming sector, we are working to improve the energy efficiency of our products, experimenting with the size, architecture, tread and choice of materials. We are also focusing on reducing the quantity of materials without compromising on performance and, of course, safety.

Finally, we are improving our product use through smart systems. In farming, the pressure regulation system Zen@Terra (see below) helps improve tire pressure in two clicks, whether on soil, road or field. In Formula E racing, RFID technology means the tires communicate with their immediate environment.


20% or 1 tire per vehicle: this is the weight saved between season 1 and season 5 on the Formula E tire.


Encouraging technology transfer


The real desire is to develop skills transfer and synergies between the Group’s different lines of business (car, motorbike, plane, mining, farming, etc.) to offer the best level of performance for private and professional users.


From a technological point of view, these transfers are possible thanks to:


  • Product versatility

In Formula E or farming, we use the same tire for different types of soils and/or weather conditions.

Our understanding of grip mechanisms on the track has helped define material design rules that are also applicable to our farming products.

  • Endurance and solidity

Knowledge of endurance tires helped generate the tire design for Formula E and farming machines in terms of materials, intermediate products or sizing rules.

  • Design methods

Whatever the sector, we share the same design methods: design, calculation methodology, material development, tests. Through increasing use of digital simulation, we are lowering the number of prototypes built and reducing our carbon impact without compromising performance.

Now it is clear why Formula E is right next door to the Michelin booth at SIMA!

The progress accomplished in the fantastic racing laboratory helps feed the designs of our tires and agricultural systems, providing lasting support to farmers and ensuring the technology is passed on from track to field.

Michelin: world leader in tire pressure regulation systems

After the purchase at the end of 2017 of PTG & Téléflow, Michelin became the world leader in CTIS or central tire inflation systems.


The MICHELIN ZEN@TERRA solution is the first project resulting from its collaboration with PTG. At SIMA 2019, the Group will officially launch this innovation, a major step forward in soil protection and farm profitability.



MICHELIN ZEN@TERRA? The solution that allows farmers to change the tire pressure from the tractor cab to use very low pressure in the fields and quickly and safely switch to higher pressure on roads for higher speeds.

This simple, automatic system is the result of 3 years of development by expert Michelin engineers. It was developed in close collaboration with farmers, and eight of them from four countries (France, Benelux, Germany and the Netherlands) have become ambassadors for the system. The system’s affordability and simplicity have been identified as the most important criteria for farmers to improve productivity and protect their land.

For more information

Michelin agricultural website


The SIMA show

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