Awareness of the environmental impact of its activities is in Michelin’s DNA. This dimension is the very heart of the company’s strategy and development.

The Group already contributes to the development of the circular economy with the objective of using 30% of renewable or recycled materials in its tire production by 2020, and 80% within 30 years.

A pioneer in the use of renewable materials, decarbonization of its products and manufacturing methods, and in the field of hydrogen mobility, every day Michelin renews its commitment to sustainable mobility.


This year again, taking part in the Movin’On summit will enable the Group to promote and share its commitments and ambitions with the public and the main stakeholders in development and sustainable mobility.


Michelin’s key purpose at Movin’On

Since its very beginnings, the Group has had an ambition to improve its customers’ mobility over the long-term. This vision guides all its research and innovations, focused on a longer lasting economy. A circular economy more specifically, capable of safeguarding the planet’s resources by reducing, reusing, renewing and recycling the materials necessary to manufacture our products and services, to reduce our impact on the environment as far as possible.

Illustration showing Michelin's circular economy

It is an opportunity to pledge once more to the transport ecosystem our commitment to clean and sustainable mobility.

Sustainable mobility according to Michelin


Mobility that is:


Safer: thanks to products and services that ensure safer travel, through awareness-raising actions and training in road safety


More efficient: encourage multi-modal transport that provides for fast and improved travel


More accessible: promote access to public transport, even in the most remote areas


More environmentally friendly: by researching the lowest impact, particularly in terms of our emissions.


Created in 1998, in 20 years Challenge Bibendum, renamed Movin’On in 2017, has become a high point for sustainable mobility on the international stage. To such an extent that today, some are calling it the “Davos of mobility”.


Over 5,000 decision-makers, 40 exhibiting start-ups, over 80 speakers, experts, academics, start-up managers and politicians from all over the world are expected this year to discuss their ideas, solutions, expertise and experiences to improve mobility over 3 days of conferences with nearly fifty workshops, master classes, track demonstrations and more.

There are many events and demonstrations open to the different stakeholders, private and public, who can compare and imagine innovative technical solutions and debate the possible policies to prepare the future.


After the success of the two previous editions, Movin’On 2019 hopes to turn ideas into solutions and create concrete tools to achieve global, intelligent, sustainable and multi-modal mobility. It is also worth noting that all the greenhouse gas emissions generated by this summit will be offset.

This year, the main theme of the summit invites us to think about “solutions for a multi-modal ecosystem”. Time is running out. We need to act now!

5 major engaging themes 5 grandes thèmes engageants

Within the 5 major themes for the 2019 edition, Michelin is planning to spotlight its expertise and experience in the circular economy, transport decarbonization and technological innovations.


Giving and receiving. Michelin also sees its participation at Movin’On as a unique opportunity to discuss, share and learn from the experiences of other participants attending the summit.


“From ambition to action”: similarly to 2018, concrete sustainable mobility solutions will be exhibited at this 2019 edition at booths and in keynote speeches, and solutions devised in ecosystems during collective working sessions.


The 5 major themes for the 2019 edition:

  1. CIRCULAR ECONOMY: from design to everyday application, this theme focuses on Circular Economy Management, new technologies and the lifecycles of new materials, and innovation in the circular economy.
  2. DECARBONIZATION AND AIR QUALITY: focusing on three key elements that are improving air quality, accelerating decarbonization and its implementation, this theme explores local and international environmental challenges in light of the Paris Climate Agreement.
  3. SOCIETY AND MULTI-MODAL URBAN TRANSPORT: this theme explores the impact of social trends, public transport, transport habits, technology and safety on new mobility resources, urbanism and infrastructures, multi-modal transport and human mobility. The ever-innovative Michelin Challenge Design will be a part of this key theme.
  4. INNOVATIVE TECHNOLOGIES: whether its data assets, automated and online vehicles or mobility coupled with AI, the transport ecosystem is driven by inspiring and effective new technologies.
  5. MULTI-MODAL GOODS TRANSPORTATION: this theme focuses on logistics for the city and the citizen, and global logistics for transporting goods over long distances and down to the last mile.

For more information on the Movin’On Summit, visit

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