As a leader and supporter of sustainable mobility, Michelin was eager to attend this event dedicated to mobility. As Yves Chapot, General Manager of the Michelin Group, pointed out while visiting the event, “Michelin’s strategy is focused on sustainable mobility. That’s why our ambition is to be using 100% sustainable materials in our tires by 2050. The VISION concept demonstrates Michelin’s ability to meet this challenge and our commitment to offer products and services that are environmentally sound throughout their entire life cycle.”


Michelin’s strategy is focused on sustainable mobility. That’s why our ambition is to be using 100% sustainable materials in our tires by 2050.
Yves Chapot, General Manager of the Michelin Group

MICHELIN Uptis, the airless tire, takes its first spin in public


A first! The MICHELIN airless tire - Uptis - took to the road for the first time in public on a Mini Electric. This was an exclusive experience for certain lucky members of the general public who had the opportunity to take a ride and test this revolutionary tire. “The truly distinctive structure of the MICHELIN Uptis prototype, or its ‘weirdness’ as we have often heard it called, really attracted the attention of many visitors and left a lasting impression on them. It was an exceptional experience for us, and our greatest satisfaction came at the end of the demonstration when our passengers, who were admittedly a little wary at first, said they felt no difference compared with conventional tires,” said Cyrille Roget, Michelin Group Technical and Scientific Communications Director. This experience bodes well for Michelin, which remains on course to bring the first Uptis tire to market in 2024!

James Walker (Mr JWW), Automotive lifestyle YouTuber, tested MICHELIN Uptis.
What did he think about it ?

MICHELIN Uptis is the first step in the Group’s VISION Concept, which features airless technology that eliminates the risk of punctures and reduces environmental impact. With its unique material structure, MICHELIN Uptis is a true technological breakthrough and underscores Michelin’s pioneering spirit and commitment to innovation.

The VISION Concept is an illustration of Michelin’s sustainable development model


The first competition tire to use 46% sustainable materials


For Michelin, sustainable mobility inevitably goes hand in hand with sustainable materials. First unveiled in June at the Movin’On Summit 2021, Michelin’s first tire made of 46% sustainable materials was also on display. This innovation demonstrates Michelin’s ability to use an ever-increasing proportion of sustainable materials in its products without compromising their performance. This year, Michelin announced its ambition to be using 100% sustainable materials in all its tires by 2050.

The circular economy driving sustainable mobility: a strategic challenge for Michelin

To meet the major challenge of using 100% sustainable materials by 2050, the Group is relying heavily on the circular economy. This approach aims to create value for the greatest number of people, in all areas and stages (production, manufacturing, use, etc.), while consuming fewer raw materials to preserve natural resources. Reduce, Reuse, Recycle, Renew: with its 4R Strategy, Michelin only consumes what is strictly necessary. The Group is accelerating its investments in bio-based materials and new recycling technologies.


To illustrate its approach, Michelin offered visitors to the IAA the opportunity to try out the various technologies that enable everyday waste to be regenerated and used in the manufacture of new tires.


And let’s not forget the “Michelin & Collect” waste collection operation, in which Michelin Man actively participated.


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