Making the right tire available
Our innovation capabilities and deeper understanding of usage practices have enabled us to bring to market products that are increasingly aligned with customer expectations.
Making mobility more efficient with tire-related services and solutions
Service is an integral part of the Group’s DNA. Today, we intend to benefit from the many new opportunities on the horizon. We offer a range of solutions to our professional customers to help them optimize tire and fleet management, including Effitire, Effifuel and Effitrailer. We also provide Michelin Tire Care for trucks plus offerings by our recent acquisitions: Sascar in Brazil and Nextraq in the U.S. This motivated the Group to strengthen our position in the mining sector by acquiring Fenner, the global leader in conveyor belting, giving us a combined tire and conveyor belt offering as well as dedicated solutions and services.
Providing activities offering our customers a truly outstanding mobility experience
We are enhancing our offering (a stake in the Robert Parker Wine Advocate and Fooding guides) and boosting our use of digital technology (acquisition of Bookatable and Restaurantes.com, extending ViaMichelin).
By 2020, 100 percent of target customer segments will have attained the satisfaction rate defined by the Group (Net Promoter Score).
Rate of progress
72 percent in 2017