1. Continuously improve customer satisfaction


Customers are the center of our attention. Our purpose is to sustainably enhance their mobility.



2. Demonstrate our commitment to the well-being and development of our employees


Michelin is a responsible employer that seeks to improve the working conditions of its employees across the globe. More than 127,000 people from 130 different nationalities work for Michelin.



3. Secure robust financial performance


Michelin’s strategy to create value is based on stable financial performance, the Group’s independence and development.



4. Innovate to widen our lead in product and service performance


Innovating for the benefit of our customers is also what sets us apart from our competitors.



5. Set the industry standard for responsible manufacturing


Measuring the impact of our industrial activity and halving our environmental footprint is one of our 2020 ambitions.



6. Contribute to the development of host communities and support sustainable mobility


Michelin supports local business in the countries where it operates and encourages employees to get involved in the community.


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