A graduate of Ecole Polytechnique (Class of 1982) and Ecole Nationale Supérieure de Techniques Avancées, Serge Lafon also earned a Master of Sciences in Mechanical Engineering from the University of California, Berkeley (USA), in 1987. He joined Michelin in 1987, working in Research and Development until 1999. Serge Lafon served as Tire Performance team manager from 1987 to 1993, Tire-Vehicle Certification Testing department manager from 1993 to 1997, and as head of Tire Performance and Certification Testing for North America in Greenville, S.C., from 1997 to 1999. Serge Lafon was in charge of recruitment for France from 1999 to 2002. From 2002 to 2006, he headed Michelin’s Business Development Unit, with responsibility for tire-vehicle system joint ventures with equipment manufacturers like Bosch, TRW and Woco. Serge Lafon served as Sales and Marketing Director for Original Equipment Truck Tires for Europe from 2006 to 2008. In 2008, he became head of the Agricultural Tires Product Line before being appointed Executive Vice President, Truck Product Line, in 2011. Since January 2018, Serge Lafon is Executive Vice President, Mining, Off Highway Transportation, 2 Wheels, Aircraft Business Lines. He supervises the three Regions in the Americas (Central, North and South). He is a member of the Group Executive Committee.