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Michelin

Over 130 years of adventures
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Genesis

Genesis 1829 > 1889

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1829

The beginnings of rubber
in Clermont-Ferrand

A Scottish woman named Elisabeth Pugh-Barker married Édouard Daubrée, an entrepreneur from Auvergne. She was the niece of the chemist Charles Macintosh, who had discovered that rubber was soluble in benzine.

Remembering the bouncing balls her uncle made for her, she began to make them herself in her husband’s workshop.
Her initiative brought rubber to Clermont-Ferrand, making a lasting impression!

Elisabeth Pugh-Barker's bouncy rubber balls.
Portrait of Elisabeth Pugh-Barker.
Collecting latex (postcard, 1900).
Billiard balls in hardened rubber were among the first rubber products manufactured by Barbier-Daubrée. They competed with the traditional ivory billiard balls,
which were much more expensive.
Advertising postcard from the 1900s
showing different types of rubber.
Advertising postcard from the 1900s showing different types of rubber.
1832

The Barbier-Daubrée
company

Édouard Daubrée joined forces with his cousin Aristide Barbier to launch a farm machinery business. Édouard was in charge of production while Aristide handled sales and promotion.

They quickly made a name for themselves at international trade fairs and exhibitions thanks to the quality of their products and technologies, which used many rubber parts (hoses, valves, fittings, joints, etc.).

1864 engraving representing the Barbier-Daubrée factory situated in Les Carmes (Clermont-Ferrand, France).
Portraits of Aristide Barbier (left) and Edouard Daubrée (right).
Extract from the general Barbier-Daubrée album dating from the 1860s:
examples of manufactured farm equipment.
1889

The creation of Michelin & Cie

The company faced difficulties after its founders died in 1863 and 1864. Aristide’s Barbier’s daughter Adèle, who was married to Jules Michelin, was convinced that rubber had a big future. But she first had to face the company’s creditors and asked her sons André and Édouard for help.

Édouard took the reins of the company, changing its name to Michelin & Cie. Like their predecessors, the brothers had big plans and quickly found new rubber applications. They launched a brake pad for hackney cabs and horse-drawn carriages called “The Silent,” a name that already hinted at their international ambitions.

Portrait of André Michelin, circa 1890.
Portrait of Edouard Michelin, circa 1885.
Edouard Michelin (seated 2nd from the left) photographed with the factory staff in 1890.
First Michelin logo.
"The Silent" brake pad: the first Michelin object in manufactured rubber, went on the market in 1889.
The first major innovations

The first
major innovations
1891 > 1900

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1891

The first modern tire

A cyclist with a punctured tire appeared in the plant’s courtyard one day. His bicycle had glued-on tires – a process that was effective, but hard to repair. Édouard Michelin took a personal interest in the issue and ended up creating a detachable tire to eliminate the many hours required for gluing and drying.

With his ingenious system, it took only 15 minutes to repair a flat tire. The modern tire was born and quickly proved itself. Using this tire, Charles Terront won the Paris-Brest-Paris race more than eight hours ahead of the second competitor!

Edouard Michelin discovered the bicycle tire thanks to a cyclist who arrived at the Clermont-Ferrand factory.
The MICHELIN detachable tire: a revelation!
Michelin filed its first patent for a detachable tire in the summer of 1891.
Ceramic illustrating Charles Terront's victory on detachable tires.
Charles Terront's win told by an actor in the evening show at L'Aventure Michelin.
Edouard Michelin (2nd from the right) didn't hesitate to lend a hand with a tire repair during
the Nail Race from Paris to Clermont-Ferrand in 1892.
Article announcing Charles Terront's victory
on detachable tires.
1895

Riding on air

André and Édouard Michelin became interested in the automotive industry, which they expected to grow quickly. They mounted the first car tires they designed on a vehicle called the Éclair, which participated in the Paris-Bordeaux-Paris race.

The vehicle didn’t win, but made history by becoming the first car to ride on air! This feat allowed the Michelin brothers to showcase the benefits of tires to the world, particularly their reliability, resistance, safety, and comfort.

André Michelin (facing) presents L'Eclair, the first car in the world to drive on air.
Eclair postcard in Dutch.
André Michelin driving L'Eclair in the Paris-Bordeaux-Paris race,
the world's first automobile race.
Original drawing by the Michelin Graphic Studio showing L'Eclair during the race.
1898

The gentleman of tires

The Michelin Man was born in a pile of tires. His instantly recognizable silhouette came straight out of the imagination of André and Édouard Michelin and was drawn into existence by artist Marius Rossillon, known as O’Galop.

That same year, the Michelin Man was featured in a remarkable composition entitled “Nunc est Bibendum,” then at the Michelin stand during the first edition of the Paris Motor Show. From then on, each of his appearances became an event and an opportunity to build trust and friendship with the public.

Sketch of the Michelin Man drawn by Marius Rossillon, known as O'Galop.
Portrait of Marius Rossillon,
known as O'Galop.
Original drawing by the Michelin Graphic Studio
showing the Michelin brothers in front of the stack of tires
that gave them the idea of the Michelin Man.
First advertising poster to depict "Bibendum",
the Michelin Man, whose name comes from
the Latin phrase "Nunc est Bibendum"
(Now is the time to drink).
The Michelin man made his first public appearance
at the inaugural edition of the Paris Motor Show in 1898.
The Michelin Man saga: animated film showing the development of the character's graphic
representation over the years.
1899

The need for speed

Camille Jenatzy sought to set a new speed record even though vehicle performances were still limited. But impossible was not in the Michelin brothers’ vocabulary! As usual, André and Édouard took on the challenge by equipping the electric car.

The smaller diameter and wider tread of these special tires made them very stable, and they already looked like modern tires. Thanks to these tires, Jenatzy’s “Jamais Contente” (“Never Satisfied”) became the first vehicle in the world to break the symbolic 100 km/h barrier.

The Michelin Man at the wheel of the electric car, the "Jamais Contente" (Never Satisfied).
Advertising spot from the 1980s paying tribute to the exploits of the Jamais Contente (Never Satisfied).
Portrait of the Belgian pilot Camille Jenatzy,
nicknamed the "Red Devil".
The triumph of Camille Jenatzy, who has just broken the 100 km/h barrier.
Plan of the "Jamais Contente" (Never Satisfied).
With a smaller diameter and wider tread, the wheels of the "Jamais Contente" (Never Satisfied) already displayed the profile of modern tires.
1900

The first MICHELIN Guide

At that time, car travel was a true adventure! André Michelin quickly understood the need to support their customers’ journeys. He created a red booklet called the “Guide Michelin,” featuring technical recommendations (tire maintenance and repair, etc.) and practical information (addresses of garages, gas stations, tire shops, hotels, etc.).

When the “Étoile des bonnes tables” (“fine dining star”) Guide was published in 1926, it became a reference for gourmet food lovers and professionals. In 1910, Michelin launched a 1/200,000 road map to complement the directions in its Guide and make it easier for drivers to find their way.

First edition of the MICHELIN Guide, dated 1900.
"This Guide arrives with the turn of the century
and will see it end" (André Michelin).
The Michelin Man and the pictograms in the Guide.
Before the First World War, the MICHELIN Guide
began publishing international editions.
The advantages of the MICHELIN Guide summed up in a humorous drawing signed O'Galop.
1970s advertising spot entitled "How the map began".
The builders

The builders 1906 > 1937

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1906

All over the world

At that time, car travel was a true adventure! André Michelin quickly understood the need to support their customers’ journeys. He created a red booklet called the “Guide Michelin,” featuring technical recommendations (tire maintenance and repair, etc.) and practical information (addresses of garages, gas stations, tire shops, hotels, etc.).

When the “Étoile des bonnes tables” (“fine dining star”) Guide was published in 1926, it became a reference for gourmet food lovers and professionals. In 1910, Michelin launched a 1/200,000 road map to complement the directions in its Guide and make it easier for drivers to find their way.

Aerial view of the Michelin plant in Milltown (New Jersey, USA) in 1907.
Facade of the commercial premises of Michelin's English subsidiary:
"Michelin House" in London in 1911.
Construction site of the Turin plant (Italy) in 1906.
Humorous drawing from 1914 illustrating the
beginnings of Michelin's international expansion.
Cover of an Italian in-house journal
dating from 1914.
1914-1918

“Our future is in the air!”

When 3,500 Michelin workers were called up to the army, the company focused its production on tires, wheels, and essentials: sleeping bags, tents, mugs, and many other items made of rubber. Since the Michelin brothers believed the war would be won in the air, they contributed to the war efforts by using part of their factory to produce aircraft.

Between 1915 and 1918, Michelin made nearly 2,000 Breguet airplanes. To ensure these planes could take off in any weather, the company built the world’s first concrete runway.

Cover of the brochure "Michelin and the War".
The Michelin Man, actor and witness of his times, brings his support to the troops.
English advertisement for the MICHELIN Guide
to the Battlefields.
Video relating Michelin's war efforts: The hospital.
Workshops converted into a war hospital. Shown here, the dormitory.
Video relating the exchange of correspondence between the mobilized employees and the plant.
Sending parcels to the mobilized employees.
Video relating Michelin's war efforts: building the Bréguet aircraft.
Breguet XIV on the runway in Aulnat (near Clermont-Ferrand),
the world's first paved runway, built in 1916.
Bréguet XIV production workshop: building the wings.
Manifesto written by André Michelin to encourage
the creation of a French air force.
1929

The Michelines’ story

André Michelin was traveling in a sleeper car, kept awake by the shaking and squeaking, when inspiration struck: “We should put tires on the train cars so people can sleep!” The company created a special tire equipped with a guide ring that could roll on the narrow surface of the tracks and support the weight of a truck.

This innovation gave birth to the Micheline, a railcar mounted on tires. On September 10, 1931, the inaugural voyage of prototype No. 5 between Paris and Deauville showcased its comfort, lightness, and speed. Since the Micheline could adapt to all situations, it was adopted all over the world.

Advertisement for the rail tire.
Micheline headed stationery.
Micheline under construction at the Cataroux plant (France), showing its rigid but light structure.
The Micheline presented at the
1939 New York World's Fair.
The Micheline at the 1939 New York World's Fair.
Archive footage: "Le mariage du pneu et du rail" / "Where tire meets rail".
1931

Road signs

After actively campaigning for roads to be numbered in 1912, André Michelin wanted to go even further to improve road navigation. At the end of World War I, he started to produce distance markers and signs. His goal was to introduce simple, effective, and lasting signage.

Nameplates were made of enameled lava while their bases were made of reinforced concrete. After a few tests, Michelin developed a wide range of road signs to meet all needs. Michelin manufactured several thousand signs until the early 1970s.

1930s advertisement explaining how Michelin maps
and roadside milestones work hand-in-hand.
André Michelin (facing) promoting road signs
to engineers in the French highways department in 1926.
Extract from a 1933 brochure showing the wide variety of milestones
and road signs offered by Michelin.
Installing a milestone.
A 1933 brochure highlighting the benefits of
Michelin milestones and the great care
taken over their siting.
A 1920 photo showing a fake milestone placed in position to assess its visibility.
Archive footage: "History of a road sign".
1935

Michelin, Citroën,
and the 2CV

Michelin took the reins of French carmaker Citroën and put Pierre Michelin and Pierre Boulanger in charge. The two men immediately started conducting tests as part of the TPV program — for “Toute Petite Voiture” (“Very Small Car”). This idea was inspired by the results of the National Popular Automobile Survey.

The Michelin brothers conducted this first major market study in 1922 to identify consumer needs and create a new type of vehicle: simple, versatile, easy to drive, and above all, economical. The 2CV was finally launched in 1949. It was a success, and the company produced more than 5 million units.

Edouard Michelin (left) and André Citroën (right),
in 1928, in the Citroën workshops at the factory
in Javel (Paris).
In August 1939, Edouard Michelin discovered the prototype of the Citroën 2CV.
1958 promotional flyer for the MICHELIN X tires
intended for the Citroën 2CV.
At the end of the Second World War, the automobile became more widely accessible.
The Citroën 2CV, shown here in front of Michelin's headquarters
in Les Carmes (France), became popular.
One of the very first 2CVs assembled was sent to Clermont-Ferrand in 1949 for testing.
1937

The marriage of rubber
and steel

Starting in 1930, vehicles became heavier and more powerful. As a result, Michelin engineers changed the tire architecture. Adding metal wires allowed them to overcome many limitations. Since nothing is stronger than metal, they decided to study its interaction with rubber.

After six years of research, they found a solution to make them stick together permanently. This discovery opened up promising new avenues and quickly led to the design of the first steel-cased tire, sold in 1937: the “Metalic.”

Comparing the Metalic and
conventional tire.
Flyer advertising the Metalic tire's ability
to withstand the extreme driving conditions
encountered on a pipeline construction site
in the Middle East.
The Metalic tire's strength and robustness during an oversize load shipment in the United States.
1937 flyer vaunting the merits of the Metalic tire: efficiency, robustness, safety and comfort.
1937 flyer promoting retreading
of the Metalic tire.
The Radial area

The Radial area 1946 > 1981

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1946

The invention of the
Radial tire

Michelin designed a prototype called a “fly cage” in reference to the widely spaced cables in its casing. Its revolutionary architecture gave rise to the Radial tire, whose patent was filed on June 4, 1946.

Sold under the name MICHELIN X, this tire was a real breakthrough thanks to its exceptional performance: incredible longevity (it lasted 2 to 4 times longer than a conventional tire), greater safety, and, above all, reduced vehicle fuel consumption. Radial technology was then applied to all types of vehicles.

The Radial tire, patented in 1946,
is the outcome of
revolutionary design.
MICHELIN X advertisement.
Advertising poster from 1964.
1961: MICHELIN X and fuel savings poster.
1952: radial technology is applied to Truck tires.
1959: radial technology is applied
to Earthmover tires.
1979: radial technology is applied
to Agricultural tires.
1981: radial technology is applied
to Aircraft tires.
1987: radial technology is applied
to Motorcycle tires.
The radial technology narrated by Pierre Dupasquier.
1955

François Michelin,
the Radial ambassador

François Michelin, the founder’s grandson, became Managing Partner of the company alongside Robert Puiseux. From the very beginning of his mandate, he took full advantage of the positive economic context to impose Radial technology on all automotive markets, which were growing rapidly at the time.

This successful strategy quickly propelled Michelin from tenth place to that of the world’s leading tire manufacturer.

Portrait of François Michelin in the 1950s.
François Michelin became joint managing partner
alongside Robert Puiseux,
at the head of the company since 1938.
François Michelin during a visit to the United States in the 1960s.
1965

The importance of research

To support the radialization of the market, Michelin devoted most of its financial resources to developing the X tire. In 1965, the first research and test center opened in Ladoux, near Clermont-Ferrand (France). It featured laboratories, workshops, and tracks.

The company then built other centers: Alméria in Spain (1973), Laurens in the United States (1977), and Ota in Japan (1991). Michelin also used state-of-the-art analytical vehicles to test the tires. The most remarkable was the Milles Pates or PLR (Poids Lourd Rapide — Fast Heavy Truck), built in 1972 to test truck tires.

2006 aerial view of the Ladoux test tracks. At the center, the so-called "Duck" circuit
used for wet-grip tests.
1977 corporate brochure presenting
the testing centers in Ladoux (upper left),
Laurens (lower left) and Alméria (right).
View of the laboratory dating from 1977.
Michelin very soon acquired
cutting-edge research facilities.
On the Ladoux test tracks,
Michelin tests tires for all types of vehicles,
including motorcycles.
In the 1960s, many vehicles were fitted with sensors and analytical equipment to perform tests.
The Centipede, a vehicle built in 1972 to test Truck tires on the Ladoux tracks.
1973

A champion in all
categories

Though Michelin stepped away from the racetracks in 1912, it returned to racing thanks to the X tire’s unexpected victory at the 24 Hours of Le Mans in 1951. Radial technology quickly established itself everywhere in all disciplines, showcasing its exceptional performance each time.

Michelin went on to win a string of victories, including the first World Rally Championship with the Alpine-Renault team in 1973. The same year, the company created a motorsport department to help drivers and their teams. Next came World Championship titles in the Formula 1 (1979) and MotoGP (1984).

The Michelin Man and the X tire in racing.
Alpine fitted with MICHELIN X racing tires competing in the Monte Carlo Rally.
From 1975 on, Michelin technicians are present on all race tracks to assist the drivers and teams.
Portrait of Pierre Dupasquier,
head of Motorsport department.
Video: "The X tire and motorsport".
In 1979, Michelin teamed up with the carmaker
Ferrarito win its first Formula 1
world championship title.
Randy Mamola et la première victoire du radial - 1984.
1975

Toward new horizons

Driven by the Radial’s commercial success, Michelin began expanding into new markets. Starting in 1975, it built four production units in the United States: Greenville, Anderson, and Spartanburg, SC; and Dothan, AL. The X tire was just as successful on other continents, allowing the company to pursue its international growth strategy.

In the 1980s and 1990s, Michelin entered the emerging markets in Asia and Eastern Europe. The company built new factories in Japan, Thailand, Korea, China, Slovakia, Poland, Czech Republic, Hungary, and Russia.

Extract from a 1966 brochure describing the development of
Michelin's production operations.
1972 flyer published when the first
Michelin plants were set up in Canada.
Aerial view of the Greenville plant construction site, in 1974.
It was the first radial-tire production plant in the United States.
In March 1975, the first Radial tire rolls off the production line at the Greenville plant.
Corporate greeting card sent out in Japan
in 1982 to mark the Year of the Dog.
Michelin set out to conquer
the Eastern European countries
in the 1990s.
Aerial view of the Campo Grande plant (Brazil) in 2004.
Aerial view of construction work on the Chennai plant in India, which began in 2011.
1981

First acquisitions

The company reached a new turning point in its history. After years of exclusively organic growth, it began prospering through acquisitions. In 1981, the Michelin Group bought Kléber, which was facing major financial difficulties. Michelin then made lasting inroads into the North American markets by acquiring Uniroyal-Goodrich in the spring of 1990.

The Group pursued its development strategy by buying plants from two Eastern European manufacturers: Stomil Olsztyn (Poland) in 1995 and Taurus (Hungary) in 1996.

Uniroyal-Goodrich headquarters in the late 1980s.
Advertising poster from the 1990s promoting
BFGoodrich ranges designed for 4x4 vehicles.
Uniroyal advertisement from the 1980s.
Multi-brand sales outlet in the United States.
In 1981, the Kléber tire company joined the Michelin Group.
A new drive

1991 > 2016 A new drive

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1991

From father to son

François Michelin appointed his son Édouard as Managing Partner. He had joined the Group in 1989 as Production Manager at the Le Puy-en-Velay plant. He then moved to the United States to head up the Group’s eight plants and the truck business.

His new role didn’t interrupt his work in North America. He officially took over from his father at the Annual General Meeting in May 2002.

1991 portrait of Edouard Michelin,
at the head of the Group's eight plants
and the Truck business in
the United States.
Official portrait of François and Edouard Michelin,
produced for the Michelin Man centenary in 1998.
François and Edouard Michelin at the Annual General Shareholders' Meeting in 1999.
Edouard Michelin paying tribute to his father at the Annual General Shareholders' Meeting in 2002,
when he became Managing Partner of the Group.
1992

The birth of the “Green Tire”

At a time when the environment wasn’t yet a priority, Michelin launched the “Green Tire” concept. Introducing silica into the mixes significantly lowered the tire’s rolling resistance, reducing fuel consumption and limiting CO2 emissions.

Michelin officially presented the tire at the 1992 Paris Motor Show under the name MXN (N for Nature). Two years later, Michelin launched its first range of “Green Tires” called MICHELIN Energy.

Michelin developed the "Green Tire" concept to made tires more respectful of the environment
by clocking up more kilometers while using less energy.
1994 poster announcing the launch of the first range
of Green Tires: MICHELIN Energy.
Silica is the material used to lower tires' rolling resistance.
English poster from 1994
advertising the MICHELIN Energy range.
TV commercial for the MICHELIN Energy Range.
1998

Yes to sustainable mobility

Imagining the mobility of the future: this is the challenge Michelin set for itself on the cusp of the new millennium. The Group began organizing the Challenge Bibendum, a new kind of international gathering to bring together major mobility players (manufacturers, researchers, institutions, etc.).

It was a success and became a recurring event, with 12 editions around the world between 1998 and 2014. This can’t-miss event changed directions in 2017, becoming Movin’On by Michelin, the World Summit on Sustainable Mobility.

Numerous editions are organized all over the world,
including China, United States, Japan, Brazil and Germany.
On the centenary of the Michelin Man's creation,
the Group created an event
devoted to "clean" vehicles:
the Michelin Challenge Bibendum.
Concept car taking part in the inaugural edition of the Challenge Bibendum.
A flagship event for electric vehicles.
Présentation du concept car Will Electric à l'édition de 2011.
Finish of the 2006 edition.
2000

The Michelin Man,
Best Logo of the Century

The Financial Times named the Michelin Man “Best Logo of the Century,” the ultimate recognition. That same year, the Group diversified its activities by creating Michelin Lifestyle Limited (MLL), a subsidiary focused on designing and marketing tie-in products in the fields of mobility, sports and leisure, and the Michelin brand universe.

The products were manufactured under license in partnership with renowned global manufacturers.

Michelin Man voted best logo
in 2000.
The Michelin Man was voted
the world's best logo.
Michelin Man voted best logo in 2000.
Michelin Man voted best logo in 2000.
Glimpse of the ranges developed by Michelin Lifestyle Ltd.
Established in 2000, Michelin Lifestyle Ltd is already celebrating 20 years in business in 2020!
2005

The succession

Michel Rollier became Managing Partner in 2005. Following Édouard Michelin’s accidental death in 2006, he became sole Managing Partner.

Jean-Dominique Senard, who had been a Managing Partner since 2007, took over from Rollier in 2012 and served as Chairman of the Michelin Group until May 2019.

Michel Rollier.
Jean-Dominique Senard.
Florent Menegaux succeeded Jean-Dominique Senard
in 2019.
2016 

New growth avenues

Michelin developed many travel assistance products and services to provide its customers with a unique mobility experience. It reinforced its position as the European leader in online restaurant reservations by acquiring Restaurantes.com, leader in Spain with more than 5,000 establishments equipped with its solutions and more than 700,000 covers booked in 2015.

The company created even more value through mergers and acquisitions, establishing itself in new business sectors relating to and beyond tires.

Acquisition of Restaurantes.com.
Les acquisitions en bref.
All-sustainable approach

All-sustainable approach 2017 > Today

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2017

Imagining the future

Michelin was a visionary from the very beginning and remains a visionary today. Its VISION concept offers a true technological leap forward, nearly 30 years ahead of its time! The VISION tire is biosourced, connected, and has a renewable tread, illustrating Michelin’s sustainable development model for tires until 2050.

It’s also the North Star that guides and inspires the Group’s R&D teams. With 19 patents, VISION offers an unparalleled field of experimentation and innovation.

Pneus recyclés Michelin
The VISION Concept: an illustration of Michelin's sustainable development model.
VISION is equipped with multiple sensors and packed with the best in connectivity technologies.
Vision is equipped with a tread that can be 3D printed on demand.
An elegant conception of the future and technology, in video.
2018

The year of celebrations

The Michelin Man received the “Millennium Icon Award” at Advertising Week, an international conference series in the US for marketing, branding, and advertising leaders. It was a wonderful honor for the Michelin Man, who celebrated his 120th anniversary that year!

2018 also marked Michelin’s 400th victory in MotoGP, thanks to more than 40 years of innovative technologies at the highest level of motorcycle racing.

Michelin Man voted Millennium Icon in 2018.
120 years Michelin Man.
Celebrating 120 years of the Michelin Man at the 24 Hours of Le Mans.
Video : 400 victories of innovation and technology in MotoGP™
2019

Riding without air

Florent Menegaux became CEO at the end of the May 2019 Shareholders’ Meeting. The same year, the Group unveiled MICHELIN UPTIS, a tire that is puncture-proof tire since it doesn’t use air. This major revolution makes punctures a thing of the past, eliminating the need for spare wheels and other tire repair kits.

It’s the greatest tire innovation since the discovery of the Radial tire in the late 1940s. This technological feat has already received four prestigious awards in the innovation and tire of the year categories. 

MICHELIN UPTIS embodies the next-generation "airless" solutions
developed by Michelin: a truly disruptive technology.
MICHELIN UPTIS tested in real driving conditions.
MICHELIN UPTIS in video.
2020

Tomorrow, everything
will be sustainable

Because we must act quickly to protect the planet and its inhabitants, Michelin is expanding its commitments and actions around the development of the hydrogen industry, resource preservation, biodiversity protection, the fight against climate change, and safer mobility.

As always, the Group is relying on the incredible innovation laboratory that is motorsport to meet the challenges of future mobility and accelerate the use of sustainable materials. Examples: “Mission H24,” the project to introduce hydrogen technology into endurance racing, and the MotoE, the 100% electric motorcycle race.

Michelin is aiming for carbon neutrality in around 2050 under its Climate strategy.
Michelin and Symbio become key partners alongside MissionH24 to develop hydrogen-powered motorsport.
Michelin's involvement in MotoE, all electric motorsport,
is part of the Group's drive for sustainable development
and mobility.
Michelin is relying on the circular economy to use more sustainable materials and, in so doing, save resources.
For Michelin, hydrogen technology is an essential solution for improving air quality, reducing CO2 emissions and promoting the energy transition.
Michelin assesses the impacts of products and services on biodiversity.
Michelin is fully committed to the global fight against road accidents, as illustrated by the VIA road safety education program.
Michelin is committed to making our tires 100% sustainable by 2050.

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