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  • 10 key dates of Michelin

  • Michelin et Cie

    Edouard Michelin took over the company, which was renamed “Michelin et Cie”.

  • L'Eclair

    Michelin introduced L’Éclair - the first car to “run on air” - in order to compete in the Paris-Bordeaux-Paris race.

  • A star was born: the Michelin Man

    Michelin adopted an original style of communication based on a man made from a stack of tires.

  • The first MICHELIN Guide was published

    The 1900 Red Guide.

  • The first MICHELIN road map went on sale

    It was a prototype map of Clermont Ferrand and its surroundings.

  • A car for everyone

    Michelin commissioned a market survey entitled “The National People’s Automobile Survey” The aim was to collect data on consumer needs to draw up a design brief for a new, more versatile and, above all, more affordable automobile. The result was the Citroën 2 CV.

  • The radial tire

    Michelin filed a patent for the revolutionary “radial” tire.

  • The low rolling resistance tire

    Michelin launched the first low rolling resistance tire, the forerunner to the MICHELIN EnergyTM range released in 1994.

  • A corporate tagline

    Michelin adopted a global corporate tagline illustrating its pledge to achieve better, more efficient and more environmentally-friendly mobility: “Michelin: a better way forward”.

  • Movin’on by Michelin

    Michelin organized the first global Sustainable Mobility Summit in Montreal. Michelin showcased a revolutionary prototype of its Vision Concept tire.

  • 1889
  • 1895
  • 1898
  • 1900
  • 1910
  • 1922
  • 1946
  • 1992
  • 2004
  • 2018

1832 Clermont-Ferrand

Aristide Barbier and Édouard Daubrée opened a factory to make farm equipment and rubber balls in Clermont-Ferrand.

1889 Michelin and Co

Edouard Michelin took over the company, which was renamed “Michelin et Cie”.

1891 The detachable tire

Michelin developed the first detachable bicycle tire. That same year, Charles Terront won the Paris-Brest-Paris race cycle race on detachable MICHELIN tires.

1895 L'Eclair

Michelin introduced L’Éclair - the first car to “run on air” - in order to compete in the Paris-Bordeaux-Paris race.

1898 A star was born: the Michelin Man

Michelin adopted an original style of communication based on a man made from a stack of tires.

1899 An electric car reached a record speed of 100 km/h

Michelin fitted Camille Jeantzy’s “Jamais Content” with special tires capable of withstanding high speeds. Their narrow diameter and wide tread gave the vehicle added stability. In 1899, it beat the world speed record only four years after the invention of the car tire.

1900 The first MICHELIN Guide was published

The 1900 Red Guide.

1906 Michelin started thinking global

Michelin opened its first plant outside France, in Turin, Italy. The following year, Michelin crossed the big pond opening a plant in Milltown, New Jersey.

1908 The Driver Information Office

The Driver Information Office opened. In 1919, it took the name Driving Directions Office.

1910 The first MICHELIN road map went on sale

It was a prototype map of Clermont Ferrand and its surroundings.

1911 Sports Club

Michelin set up its first sports club, the Association Sportive Michelin which later took the name Association Sportive Montferrandaise. Marcel Michelin founded the club to encourage physical activity and contribute to local community life. He wrote in the club’s first newsletter: “as the plant grew in size, the sporting ideal took root.” He soon noticed some

surprising results. Young people loved sport. Team games foster discipline, team spirit and brotherhood, having a most positive effect on both morale and health.

1914 Aircraft

Michelin joined in the war effort by building Breguet airplanes in its factories.

1916 Aviation

Michelin built the world’s first paved runway in Clermont Ferrand.

1922 A car for everyone

Michelin commissioned a market survey entitled “The National People’s Automobile Survey” The aim was to collect data on consumer needs to draw up a design brief for a new, more versatile and, above all, more affordable automobile. The result was the Citroën 2 CV.

1926 Tourist guides

Michelin published its first tourist guides.

1929 The Micheline

Michelin invented the “Micheline” railcar with its innovative pneumatic tires.

1931 Michelin road signs

Michelin was officially recognized as a manufacturer of road signs and milestones.

1935 Citroën

Michelin acquired a controlling interest in French car maker Citroën, which it held until 1975.

1937 The METALIC tire

Michelin invented the first steel casing tire for trucks: the METALIC.

1946 The radial tire

Michelin filed a patent for the revolutionary “Radial” tire.

1949 The radial tire tourism

Marketing of radial tourism tire

1952 Radial technology

Michelin adapted its Radial technology for truck tires.

1955 François Michelin

François Michelin became a Managing Partner of the company.

1959 The first radial earthmover tire

Michelin introduced the first Radial tire for earthmovers.

1965 Test centers

Michelin inaugurated its Ladoux Testing and Research Center located to the north of Clermont-Ferrand. Michelin went on to open more test centers across the globe: Laurens in South Carolina and Almeria in Spain in 1977 then Ota in Japan in 1991 followed by Thailand, China, South America and India.

1973 A WRC win

Michelin was the first winner of a new type of race: the World Rally Championship (WRC) created by the Fédération Internationale Automobile (FIA) in 1973. It partnered with the Renault-Alpine team. That year, Michelin set up its Motorsport department.

1975 America, here we come

Michelin opened its first US plant in Greenville, South Carolina to manufacture Radial tires. Other plants soon sprang up: Anderson (1975), Spartanburg (1978) and Dothan (1979).

1978 MICHELIN Bib X

Michelin launched the first Radial tire for farm vehicles, the MICHELIN Bib X.

1979 Formula 1

Following its first Grand Prix win in 1977 with Renault and Jean-Pierre Jabouille, the MICHELIN radial tire became the Formula 1 World Champion sharing the honors with Ferrari. After an impressive track record – 102 wins, 5 drivers’ titles and 4 constructors’ titles – Michelin decided to withdraw from Formula 1 racing.

1981 MICHELIN Air X

Michelin developed the Michelin X Air, the first Radial aircraft tire.

1981 Acquisition

The Kléber tire company became part of the Michelin Group.

1983 MotoGP

A Radial tire won a motorcycle championship for the first time. Freddie Spencer claimed victory with a Michelin Radial rear tire. The driver went on to win the Moto GP World Championships on Radial tires the following year. Michelin’s clocked up its 400th victory in 2018.

1987 The radial motorcycle tire

Michelin launched its first Radial motorcycle tire.

1990 Acquisition

The Uniroyal-Goodrich Tire Company became part of the Michelin Group which had now reached the critical size to secure its future in North America.

1991 Father and son

François Michelin appointed his son Édouard as Managing Partner.

1992 The low rolling resistance tire

Michelin launched the first low rolling resistance tire, the forerunner to the MICHELIN EnergyTM range released in 1994.

1995 Stomil-Olsztyn

The Polish tire manufacturer Stomil-Olsztyn became part of the Michelin Group. The next year, a Hungarian company, Taurus, came on board.

1996 Michelin looked East

After setting up the Michelin Shenyang Tire Company in 1995, the Group opened production facilities in the province of Shenyang.

1998 Michelin Challenge Bibendum

To mark the centenary of the Michelin Man, the Group hosted an event to showcase “clean” vehicle technology: the Michelin Challenge Bibendum. The event became a regular fixture with twelve challenges being held between 1998 and 2014 in the US, China, Japan, Brazil and Germany etc. The Challenge was given a new lease of life in 2017 when it became the Movin’On by Michelin Global Sustainable Mobility Summit in 2017.

2000 The Michelin Man: Best brand icon of all time

The Michelin Man was voted the best brand icon of all time by a jury of advertising professionals for the Financial Times. His shape and style have changed several times over the years. To celebrate his 120th birthday, he got another more modern makeover unveiled in 2018.

2001 Innovations

Michelin developed the MICHELIN XDR, the world’s biggest earthmover tire and set up ViaMichelin.

2001 Acquisition

Michelin became a leader in China with the creation of the Shanghai Michelin Warrior Tire Co. and in Romania with the acquisition of two Tofan plants.

2004 A corporate tagline

Michelin adopted a global corporate tagline illustrating its pledge to achieve better, more efficient and more environmentally-friendly mobility: “Michelin: a better way forward”

2005 Michel Rollier

Michel Rollier became Managing Partner in 2005 and from 2006, after the accidental death of Édouard Michelin, managed the company alone.

2012 Jean-Dominique Senard

Jean-Dominique Senard who had been one of the Managing Partners since 2007 became the sole Managing Partner of the Michelin Group. Two large plants opened in Brazil and China.

2014 Formula-E

Since 2014 electric cars have been racing on Michelin tires in the Formula E single-seater street racing championship. Michelin engineers developed a tire that was both versatile and durable, capable of lasting an entire race day: the MICHELIN Pilot Sport EV. The tire measured 18 inches and bore a close resemblance to the tires found on a prestigious sports car.

2014 acquisition

Michelin finalized the acquisition of SASCAR, the leading Brazilian digital fleet management and freight security company.

2015 MICHELIN CrossClimate

Michelin launched the MICHELIN CrossClimate, the world’s first summer tire also approved for winter use.

2015 Partnership

The Michelin Group and Fives joined forces to set up FIVES MICHELIN ADDITIVE SOLUTIONS, making Michelin a major player in 3D metal printing.

2016 Acquisition

Michelin bought out BookaTable, Europe’s biggest online restaurant reservation platform.

2017 Movin’on by Michelin

Michelin organized the first global Sustainable Mobility Summit in Montreal. Michelin showcased a revolutionary prototype of its Vision Concept tire.

2018 Icon of the millennium

The Michelin Man was named the icon of the millennium during Advertising Week in New York. A great 120th birthday present!

2018 Acquisition

Michelin bought out the Canadian company Camso, making the Group the world leader in off-the-road tires.

+ Fenner, May 2018.

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