Media Day Michelin 2025
The MICHELIN Guide, a legend reinventing itself
On the occasion of the global unveiling of the MICHELIN Keys at the Musée des Arts Décoratifs in Paris, the MICHELIN Guide is organizing its first Media Day to share its history, strategy, and ambitions.
Created in 1900, it has evolved from a paper guide for motorists to a global lifestyle media outlet, now present in nearly 70 destinations.
This transformation is based on internationalization, digitalization, and diversification, with a website and app offering free selections, editorial content, and personalized services, including hotel reservations enhanced with exclusive benefits.
The introduction of the MICHELIN Keys in 2023 marks the Guide's entry into hospitality, setting a new standard of excellence.
Thanks to its independence and high standards, the Guide attracts a young and engaged global community, influences tourist choices, and acts as an economic lever for chefs and destinations. By combining unique curation, premium services, and strategic partnerships, it confirms its role as a global reference in gastronomy and hospitality.
Link to the press release: https://www.michelin.com/en/publications/products-and-services/media-day-2025