Trends & challenges

Mobility and development go hand in hand, and the resulting needs are growing in line with the world’s population. This raises the question of how to meet these needs while attenuating their impact on climate, biodiversity, health and safety.

For Michelin, these challenges are also opportunities to leverage its technologies and innovation capabilities to deliver sustainable mobility solutions and much more.


Tire demand: solid fundamentals


Demand is being driven by demographics, economic development and the growth in travel and trade. Three-quarters of all tires are sold in the replacement market, which is less cyclical than the original equipment segment. A number of trends are underpinning demand for high-tech tires in the automotive, road transportation and specialty* markets*.

* Mining, agricultural, construction, materials handling, aircraft and two-wheeler tires.

Projected world's population growth

(in billions of people - World Population Prospects, 2019, United Nations)


Projected traveled distances

(in billions of kilometers – cars alone)


Growth in the global car tire market, by size

(by size; original equipment and replacement)


The changing face of mobility


Standards governing safety, emissions, noise and recycling are being updated to support the green transition. With stricter CO₂ emission standards, low rolling resistance tires are proving their worth while the rapidly growing popularity of electric mobility is lifting demand for very high-performance tires capable of delivering all the benefits of EV powertrains. The expansion in connected fleets is opening the door to new services based on data analytics and monetization.


≈ 45% of vehicles sold in 2030 will be fully electric
+ 36% more commercial vehicles in city centers by 2025

An industry in transformation


The ongoing shift in global balances, the weaknesses revealed by the health crisis, the emergence of new technologies and the accelerating pace of digitalization all demand transformative change, new skills and new management methods that are all impacting every aspect of a company's business. The key to success is taking a people-centric approach to every project, facilitating up-skilling, stimulating collective intelligence and making every employee’s engagement meaningful.

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