TRENDS & ISSUES

In a fast-changing environment, innovation plays a critical role in devising solutions to meet the challenges of sustainable mobility and accelerate the transition to greener, more competitive, more inclusive growth.

 

 

Round-number-01

TIRE DEMAND: SOLID FUNDAMENTALS

Three quarters of all tires are sold in replacement markets.

Demand is being driven by growth in the world’s population, economic development, and the mobility of people and goods, with kilometers traveled per year expected to increase by 34%* from 2020 until 2030. Over the medium term, tire demand by volume is expected to grow by 0% to 2% a year in mature markets and by 2.0% to 4%* in emerging markets.

Car and truck tires: highly competitive markets
Markets in Europe and North America are facing highly aggressive competition from low-cost tires imported from Asia. The most effective way to escape this pressure is to move up the value chain by offering premium tires and services that improve customer mobility or operating performance.

Specialty tires: performance and profitability
Markets for tires used in mining, farming, construction, logistics hubs and air transportation are both demanding and profitable, but they are facing complex challenges in complex environments.  Michelin offers solutions built around high-tech materials and the real-time management of connected tires.

* Source: Michelin estimate 

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Three quarters of all tires are sold in replacement markets.

Demand is being driven by growth in the world’s population, economic development, and the mobility of people and goods, with kilometers traveled per year expected to increase by 34%* from 2020 until 2030. Over the medium term, tire demand by volume is expected to grow by 0% to 2% a year in mature markets and by 2.0% to 4%* in emerging markets.

 

 

Car and truck tires: highly competitive markets

Markets in Europe and North America are facing highly aggressive competition from low-cost tires imported from Asia. The most effective way to escape this pressure is to move up the value chain by offering premium tires and services that improve customer mobility or operating performance.

 

Specialty tires: performance and profitability

Markets for tires used in mining, farming, construction, logistics hubs and air transportation are both demanding and profitable, but they are facing complex challenges in complex environments.  Michelin offers solutions built around high-tech materials and the real-time management of connected tires.

 

* Source: Michelin estimate 

Round-number-02

THE CHANGING FACE OF MOBILITY

Automakers are turning to equipment providers for the technological solutions they need to address the challenges of road safety, stricter emission standards, electromobility, connected vehicles and a host of other issues. They are exploring a myriad of pathways to making mobility safer, more efficient, greener and more accessible, such as low rolling resistance tires, dedicated EV tires, connected mobility and data-driven services.

Round-number-03

PRESERVING THE PLANET

As needs continue to grow along with the world’s population and as loss of biodiversity accelerates, doing more and better with less has taken on new urgency. Highly innovative technologies are emerging in such areas as biomaterials and recycling, and start-ups are partnering with large corporations to scale up their businesses.

Round-number-04

RESTORING SOCIAL TRUST

Social dissatisfaction stems from a wide variety of sources, including inequality, transformations, the digital revolution and the search for meaning. The challenge for companies is to transform themselves into people-driven enterprises, capable of attracting and developing the best talent and of making everyone’s work and engagement meaningful.

Round-number-05

SUPPORTING SUSTAINABLE PROSPERITY

The Covid-19 crisis has caused the worst recession since World War II. It has also demonstrated how effective companies can be in protecting people, keeping essential activities going and fast-tracking vaccines.

What will the post-Covid world look like? The questions are endless, but one thing is certain: tomorrow’s prosperity has no choice but to be sustainable.

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