Tires

The technological leader in tires, tracks and conveyor belts, and the world's leading brand of premium tires for retail and business customers, the Michelin Group works closely with manufacturers to bring innovations to every market.

Objectives
Offer products that deliver long-lasting performance, and which are increasingly connected and aligned with end-user expectations and conditions of use.

Help to drive the development of sustainable mobility.

The World Leader

Sustainable tires, connected tires,
radial tires for farm machinery,
civil engineering applications and aircraft, off-the-road solutions.

A multi-brand portfolio

Michelin, BFGoodrich, Kleber, Camso, Siamtyre, Riken, Kormoran, Levorin, Uniroyal, Tigar, Taurus.

Proprietary and franchised dealership networks

Euromaster, TBC, IHLE, Allopneus.com, blackcircles.com, Tyreplus, TBC, ATU, Nex.

Strategy

Increase our market share in high value-added growth segments where our technologies make a difference.

Operate competitive, right-sized production facilities in every geography and currency zone.

Expand our presence in Asia to meet growing demand.

Leverage synergies between online influencers and physical dealership networks to deliver quality service; expand the services base for business customers.

A multi-brand portfolio

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Wholesale

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Online

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Retail

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TIRES: Automotive

Targeted segments

Our most active customers over the long term.
OEMs fitting MICHELIN brand tires as original equipment.
Fast growing segments, such as 18'' and larger tires, EV tires, Super Sport tires and specialty tires.

Les réponses de michelin Progress made in 2020 🡫

MICHELIN Pilot Sport CUP2 CONNECT: 100% connect-ready

Designed for sporty high-performance cars, these tires are connectible to the MICHELIN Track Connect application, enabling amateurs and pros to optimize their on-track driving experience.

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MICHELIN e.Primacy: 100% eco-responsible

Packed with technologies, the MICHELIN e.Primacy offers the lowest rolling resistance in its category. It is also more environmentally friendly and economical in use, as well as the first tire that is carbon neutral at the time of purchase.

 

 

 

A 23rd consecutive victory for Michelin at Le Mans 24 Hours Auto

AUTO - 24 HOURS OF LE MANS 2020 - SCRUTINEERING
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The Tire Tech Awards 2020:
Michelin once again elected manufacturer of the year.

TIRES: ROAD TRANSPORTATION

Targeted segments

Premium OEMs, most of whose customers remain loyal to the MICHELIN brand.
Trucking companies and fleet managers with demanding standards of efficiency and sustainability.
Last kilometer delivery and shared mobility fleets.

Les réponses de michelin Progress made in 2020 🡫

New performance benefits for regional transport

MICHELIN X® MULTI™ regional truck tires are known for their versatility, robustness and durability. The line-up has been expanded with new models delivering up to 30% more mileage.

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CrossClimate Michelin

The first 100% digital product launch

In China, 19,000 people logged on to discover the new MICHELIN Agilis 3 light truck tire. In less than thirty minutes, all of the 10,000 tires on offer had been sold.

Uptis, designed for C.A.S.E. mobility

The world’s first airless car tire, Uptis is robust, maintenance-free and puncture-proof, which means that it is perfectly suited for the fleets of connected, autonomous, shared, electric (C.A.S.E.) vehicles that will support urban mobility in the future.

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TIRES: SPECIALTIES

Targeted segments

Mining, agricultural, construction and aircraft tires: operators demanding high productivity, machinery uptime, safety and durability.
Two-wheel tires: everyday users and demanding enthusiasts and racers.

Les réponses de michelin Progress made in 2020 🡫

ZEN@TERRA, the right pressure at the right time

Business solutions designed around connected tires. ZEN@TERRA equips MICHELIN Ultraflex tires with a remote inflating system that can adjust tire pressure in two clicks from the tractor dashboard. The benefits include better soil protection, improved yields and higher productivity.

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Camso broadens its presence in the United States

The world leader in off-the-road mobility solutions, Camso has opened a new plant to produce rubber tracks for farm machinery and acquired two distribution centers in the greater Chicago area, a major materials handling market.

A refreshed line-up of motorcycle, scooter and bicycle tires

Michelin markets four lines of sport motorcycle tires and five bicycle tire ranges to cover every riding practice. In the scooter segment, Michelin expects to consolidate its market leadership in Europe with the MICHELIN City Grip 2, which delivers even more performance than the City Grip, which sold nearly 10 million units in ten years.

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Air France has renewed its exclusive contract with Michelin until 2030.

 

Cirrus Aircraft, the leading manufacturer of piston aircraft, has selected the MICHELIN Pilot tire for its entire range.

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