Michelin in motion

Our all sustainable strategy for 2030

« Tomorrow’s world can only be sustainable.

My conviction, our conviction, is that tomorrow, everything will be sustainable at Michelin. »

Florent Menegaux

This vision engages the entire Group in seeking the right balance between people, the planet and business and financial performance. The Michelin in Motion strategy translates the vision into actionable initiatives in each of its three pillars People, Profit, Planet.


Engagement, safety, customer satisfaction, deep local roots


Already a world leader in workplace safety and employee engagement, Michelin is committed to driving further progress in these two areas, while setting new standards in every type of diversity.


Michelin wants to lead the industry in creating value for every customer by delivering an experience on a par with the quality of its products and services.


With its deep roots in every region, Michelin interacts with its host communities as a responsible, supportive corporate citizen.

34573802 - large group of people


of employees
feel engaged in 2030


Ambitious, profitable, sustainable growth

Michelin aims to report average annual growth of 5% between 2023 and 2030, with a return on capital employed (ROCE) over the period exceeding 10.5%¹.


With tires

By capturing the faster growth in electric car sales, focusing on creating value in the road transportation segment and capitalizing on its superior products and services in the specialty markets.

Around tires

With services and solutions based in particular on connected objects and the monetization of collected data.

Beyond tires

By deploying its high-tech materials expertise in such future-facing markets as high-performance flexible composites, medical applications, metal 3D printing, and hydrogen mobility.


The success of this strategy will be underpinned by the strength of the Michelin brand and the vitality of the innovation-driven product/service portfolio.

1ROCE is calculated by dividing segment operating income after tax (NOPAT) by the value of economic assets.

Michelin finance résultats semestriels


of sales from non-tire
businesses in 2030


Carbon neutrality and renewable materials

By 2030, Michelin is committed to:



The environmental footprint of its manufacturing facilities by one third compared to 2020 and setting the new global benchmark.


Carbon emissions from its manufacturing operations and energy use by 50% compared to 2010 and becoming carbon neutral by 2050¹ ; continuously improving the energy performance of its tires to reduce emissions from fitted vehicles in use².

Raising the percentage

Of biosourced or recycled materials in its tires to 40% and then to 100% in 2050 as part of a circular economy process.

1Scope 1 and 2

²Scope 3



sustainable materials
used in our tires in 2030


sustainable materials
used in our tires in 2050

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