Michelin: a constructive dialogue with its stakeholders
Effectively engaging with its stakeholders is critical to Michelin’s business; it supports its business relationships and helps to deliver on Michelin strategy and PRM ambitions. As part of its group-wide strategy to develop relationships with stakeholders, Michelin initiated in 2014 a program of multi-stakeholder roundtables. A stakeholder engagement helps the Group drive performance improvements and shapes the changing face of mobility.
Stakeholder dialogue: the Michelin Approach
The various Michelin businesses are encouraged to identify and engage with key stakeholders at a national and operational level.
The Group provides advice and tools to assist them with this, and in particular the "Michelin Stakeholder Relations Guidelines", which help them factor in their stakeholders' knowledge, areas of expertise, legitimacy and motivation to engage with Michelin.
Regular Stakeholder Roundtables
Since the first European stakeholder meeting held in Clermont-Ferrand in 2014 and attended by the Executive Committee, another two meetings were held in 2015, one in the United States and the other in Canada.
Each of these meetings was attended by around 20 stakeholders, including institutional partners, NGOs, customers, suppliers, experts, investors and members of the transport community.
And each meeting was an opportunity to expand Michelin's role in sustainable mobility to meet the expectations expressed by the company's representatives. The meetings also addressed other issues, such as:
- The natural rubber supply chain;
- Michelin's role in the local education system;
- Michelin's role in a region's economic attractiveness.
After each meeting, the stakeholders' suggestions are set out in a report that is distributed and presented to the in-house management teams concerned, to feed into Michelin's strategy and decision making. The suggestions are also factored into the Group's materiality analysis.
The discussions also help forge ties and lay the groundwork for possible partnerships, as was the case with the WWF, which is now working with Michelin on the responsible and sustainable development of a rubber plantation in Indonesia.
2016: a decisive new phase
2016 saw Michelin's dialog with its stakeholders enter a new phase as a standing stakeholders' committee is established at the highest level of the company. This year, for the first time, around 10 prominent figures met with the Michelin Executive Committee, including Mr. Senard.
These 10 stakeholders, who represent every field of sustainable development - the company, the community and the environment - challenged MPR’s ambitions (Michelin Performance and Responsibility) and its main strategic policy directions. The first meeting took place in the second half of 2016.
Did you know ?
Michelin engages in an ongoing dialog with its stakeholders
On Monday, 28 and Tuesday, 29 November, the first meeting of the Michelin Corporate Stakeholders' Committee was held in Clermont-Ferrand, in the presence of members of the Group Executive Committee and the CEO, Mr. Jean-Dominique Senard.
The purpose of this new body, comprising thirteen prominent figures from a range of backgrounds, is to enable the Company stakeholders to voice their opinions on our key strategic policy directions. The aim being to better understand the role society expects a responsible tire manufacturer to play in the field of mobility. The members of the Committee represent direct stakeholders of the Company: clients, suppliers, trade unions, investors, as well as international organizations, 2 NGOs, 1 academic organization, 1 start-up and 1 industry association. Members come from several continents: America, Europe, Asia.
These two days started paving the way of a direct and constructive dialogue between the Group Executive Committee members and these external stakeholders. The committee is set to meet annually. It provided an opportunity for the stakeholders to gain a better understanding of the Group's strategy as regards sustainable mobility, sustainable development, technology, the Michelin power and influence and its role as a responsible employer. The stakeholders were each given a chance to express their point of view and priorities, and also challenged the Group on numerous subjects. The Group leaders were very interested by these rich discussions and a date was set in 2017 to meet again.
In addition to GEC members, the first meeting was attended by:
- Mr. Antoine Bernard: CEO, International Federation of Human Rights (FIDH)
- Mr. Thierry Bogaty: Head of Amundi SRI Expertise
- Mr. Pascal Canfin: CEO WWF France
Mary Crass: Head of Policy and Summit Preparation, International
Transport Forum (ITF, OECD)
- Mr. Nicolas Estupinan: Transport Unit Coordinator, Development Bank of Latin America (CAF)
- Ms. Lila Karbassi: Head of Envionement and Climate of the Global Compact
- Mr. Antonin Leonard: CEO, think tank OuiShare
- le Dr. August Markl: President of the German Automobile Association Club (ADAC)
- Mrs Ursula Mathar: Vice-President Sustainability and Environmental Protection, BMW
- Kemal Ozkan: Assistant General Secretary, IndustriAll, exceptionally replaced in 2016 by Anne-Marie Mureau, Senior Advisor, IndustriALL
- Dr. Ajit Ranade: Senior President and Chief Economist, Aditya Birla Group
- Ms. Manoella Wilbaut: President Sustainability and Global Commercial Developments de DHL Customer Solutions & Innovation
- Mr. Jian Zhuo: Vice Director Department of Urban planning, University of Tongji (Shanghaï).