Improving road safety for everyone

Michelin is a founding member of the Global Safety Initiative. It worked with the Fédération Internationale de l'Automobile (FIA) to create the international Golden Rules campaign, which, in 10 visuals, illustrates the 10 safety rules that everyone needs to know. It is also active on the ground with the support of its employees, many of whom are involved in promoting road safety in their communities.

The challenge of making our roads safe

Every year, 1.2 million people are killed and another 50 million injured in traffic accidents, which are the leading cause of mortality among young people. Governments, international organizations and businesses must step up their efforts to make roads safer for everyone, and run awareness-raising and training schemes for all road users.

As early as 1911, the Michelin Group started playing an active role in road safety by providing municipalities with the first road safety signs. True to this long-standing, ongoing commitment, we are structuring our action in three areas:

  • an internal progress plan

Keeping our employees safe on the road is a core concern for us: our sales forces' travel obligations, goods transport and employees' daily commuting all carry the risk of road accidents all over the world.

  • external prevention programs

Michelin deploys its road-safety awareness-raising programs outside the company. For example, we are involved in training school bus drivers in Turkey. In Thailand, the teams organized a Road Safety Day in Bangkok for families and especially children. The Group has consolidated its expertise in youth-oriented initiatives into a method that guarantees the effectiveness of these awareness-raising programs and their positive impact on road risks.

  • institutional collaboration in initiatives organized by the UN

As part of our ongoing institutional collaboration, we took part in the high-level conference in Brasilia (November 2015), which convened road safety stakeholders for a mid-point review of the Decade of Action. As a member of the United Nations Road Safety Collaboration (UNRSC) and a committed partner in the Global Road Safety Partnership and YOURS, we focus our efforts on sharing experience and identifying the factors that companies can work on to improve road safety.

Awareness-building campaigns

Michelin committed to the European Road Safety Charter in 2004 and is helping to improve road safety by conducting road safety awareness-building and training campaigns for road users. To date, Michelin has focused its efforts on 15 European countries, as well as in Europe, Africa, America and Asia. After India, the Group ran schemes for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.

The Group is involved either directly or in collaboration with international bodies.

Key figures



Focus on

Action for Road Safety


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