Michelin Lifestyle Limited licensed products, including car, sports and leisure accessories, clothing and collectables, support Michelin's mission to sustainably improve the mobility of goods and people.
Lifestyle Products is comprised of 61 licenses selling over 16 million products in over 85 countries and in more than 45,000 sales outlets including major distribution chains, independent distributors and the network of tire dealers. A wide range of Lifestyle Products are available, from safety products, such as Easy Grip composite snow chains, to Michelin Man T-shirts or reissues of old advertising posters. Each of the licenses has been selected to meet Michelin's criteria for respect and quality.
Did you know?
Shoes or boots?
Michelin Lifestyle Limited has prolonged its partnership with Babolat, the tennis equipment company. The Group enables it to develop innovative products to offer players outstanding performance over a longer time span.
Michelin and the footwear company, Le Chameau, have been partners for nearly 2 years. Together they have designed a range of boots featuring a sole inspired by the tread of agricultural tires.