Michelin Lifestyle licensed products, include automotive accessories and footwear, supporting Michelin's mission to sustainably improve the mobility of goods and people.
Michelin Lifestyle automotive accessories and footwear is comprised of over 60 licensees selling over 16 million products in over 85 countries and in more than 45,000 sales outlets including major distribution chains, independent distributors and the network of tire dealers. A wide range of products are available, from safety products, such as Easy Grip composite snow chains, to Michelin expertise in developing high performance rubber compounds applied to court shoes in partnership with Babolat. Each of the licenses has been selected to meet Michelin's criteria for respect and quality.
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Shoes or boots?
Michelin Lifestyle has prolonged its partnership with Babolat, the tennis equipment company. The Group enables it to develop innovative products to offer players outstanding performance over a longer time span.
Michelin and the footwear company, Le Chameau, have been partners for nearly 2 years. Together they have designed a range of boots featuring a sole inspired by the tread of agricultural tires.