Commitment to racing
An integral part of Michelin's very existence and philosophy from the beginning, racing is the “extreme” laboratory for testing tomorrow's solutions today with partners on circuits and tracks worldwide.
Racing, the “extreme” testing ground
Michelin endeavors to take part in competitions that have meaning in terms of future mobility. The Group supports its partners to victory, demonstrating the outstanding quality and performance of its products. This success is then the basis for developing innovative technology for the benefit of the drivers everywhere.
Boosting Brand recognition and notoriety
These commitments involve national and international races, for both amateurs and professionals. They aim to boost the notoriety of the MICHELIN brand in established countries and its recognition in new markets. For Michelin, racing is also a better way of moving forward.
« Michelin's strong commitment to motor sport necessitates the development of innovative technologies and competitive tires. Tire life, safety, energy efficiency and the notion of driving pleasure are all factors that are integral to the work of the Motorsport division. »
Did you know?
Michelin back in F1?
For Michelin to return to F1:
- The role of tires would need to be much more in line with everyday reality, namely a key component of the car's safety and performance
- Wheels would have to increase from 13 to 18 inches in diameter, so that tires are used in a way that is much more consistent with the Group's road products
- In addition, Michelin is still interested by the presence of a tire-making competitor, but confirms that the single-brand would be acceptable providing that a technical challenge was involved, via changes in the rules for example.
Did you know?
Michelin is the first tire manufacturer to supply single-seater Formula E cars, competing in the FIA 2014 championship held in major cities and aimed at promoting sustainable mobility in a fun way.
Technologically innovative (cars are 100% electric), involving city center races and the use of 18-inch tires on single-seater cars for the first time, Formula E racing is a new opportunity for meeting technical challenges for new tires.