Michelin – primary partner of the Michelin Capitale Perche pole vault competition
For the first time, Michelin is partnering Capitale Perche, Europe’s foremost indoor pole vault competition. In recognition of this support, the sixth edition, to be held in Clermont-Ferrand this Saturday, January 10, has been renamed Michelin Capital Perche.
A hallmark of excellence and performance, Michelin Capital Perche will be attended by some 450 athletes and children from around France.
For Michelin, partnering Michelin Capitale Perche is both a pleasure and a huge honor. The partnership fits seamlessly with our long-term support for Renaud Lavillenie, which began in 2011, and reflects the values that we share with this world-class champion. Every year, Renaud kicks off his new indoor season at the event, which is organized by his home club in Clermont-Ferrand. Michelin’s historic ties to Clermont-Ferrand are especially strong, even as we have long played an active role in the life of our host communities around the world.
High-level sports and the business world have a lot in common, including a shared focus on performance, passion and self-betterment.
By partnering this important event for the Clermont-Ferrand community, Michelin is once again demonstrating its commitment to engaging in local affairs while pursuing its more than century-long support for the world of sports.
The partnership with Michelin takes the worry out of my daily prep routine and enables me to steadily improve my competitive performance. Plus, it lasts four years, so it also offers me a clear vision through to the Rio 2016 Olympics. Like Michelin, I’m committed to the highest performance!