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Promoting retreading

Retreading is the cornerstone to our circular economy strategy in the transport sector. It increases the life of a truck tire three-fold and has indisputable benefits: a very low cost per mile, saves raw materials, supports local industries involved in maintenance operations and more. Despite these many advantages, retreading must compete with low-end tires which represent a lower investment at purchase.

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We are convinced that retreading is “the best way forward” for goods transportation. Guy Heywood, Michelin UK & Ireland Sales Director, Antoine Pinneau, Michelin Senior VP Pre-Development and Claire Dorland Clauzel, Group General Director, head of Brands, Sustainable Development and External Affairs, present the reasons for choosing retreading to the Wall Street Journal.

Video

The Business Debate - MICHELIN - Circular Economy