Michelin’s ten year involvement in the ecological transition
For a decade now, the Group has been multiplying initiatives in order to reduce its environmental footprint and fight climate change. On the eve of the COP21 conference in Paris, discover the Michelin Performance and Responsibility program in action.
Michelin partners with the World Climate Summit 2015, taking place in Paris from 30 November until 11 December. This partnership materializes the Group’s long lasting commitment for sustainable mobility. Since the company was created more than a century ago, its corporate culture has been steered by a long term vision of its activities and mission.
In 2002, the Michelin Performance and Responsibility Charter identified twelve focus areas for the company to improve in accordance with its core values: respect for people as well as for the environment. Ten years afterwards this initiative has yielded results: the Group has become a leader in high energy efficiency tires.
Since 2013 the Michelin Environmental Footprint (MEF) prolonged and reinforced this approach. This index aims at improving the corporate footprint by 2020 on three levels: product performance as well as sustainable production and manufacturing. One of the targets is to reduce Michelin’s environmental footprint by 40% versus 2010. It involves cutting CO2 emissions, waste, energy and water consumption…
For the past two years, Michelin confirmed its focus on sustainable mobility by initiating new partnerships. Investing in the corporate “carbon offset fund” Livelihoods allowed the company to support two projects in favour of sustainable agriculture and against deforestation. They generated in credits for the Group the equivalent of 18,700 tons of sequestered CO2. This spring, Michelin also committed with WWF to produce and promote sustainable rubber – being the first natural rubber buyer worldwide.
Supporting sustainable rubber in Indonesia
The four-year partnership signed in April by Michelin and WWF International includes:
- A global partnership with WWF to promote best practices in rubber tree plantation and the extraction and transformation of latex, among the international bodies representing the rubber Industry.
- A partnership with WWF France and WWF Indonesia for researching and establishing the best possible solutions in the plantation zones, with the WWF having presence on concessions bordering those of Michelin/Barito in Jambi.
- A targeted partnership with the WWF France Foundation involving protection, conservation and restoration operations for the fauna and flora within and around the concession zones.