Michelin, a longstanding partner for responsible agriculture
1. Meeting the needs of farmers worldwide
From small holdings to large industrialized farms, Michelin partners farmers near and far thanks to a range of tires suitable for all types of farm machinery:
- trailers etc.
Michelin proves its outstanding ability to meet the requirements of every stage of the crop cycle, by providing tires in a choice of dimensions suitable for every customer.
2. Understanding how farmers work
Michelin people in all parts of the world analyze local farming practices so as to be one step ahead of new developments. They do their utmost to meet customers’ needs and offer products and services with added value.
By carrying out analyses, field trials and being close to their customers, Michelin makes sure it is ready for the changes taking place in the world of agriculture.
3. Taking advantage of 120 years of broad-based innovation
Since it first came into existence 125 years ago, the Group has been progressively honing its expertise in key areas such as sidewall flexibility, bead fit and tread wear resistance. The Group masters the entire innovation chain from research into rubber right through to the final tire tests.
For agricultural tires, the Group is responsible for two ground-breaking innovations.
- Radial tires: Michelin launched the first radial tire for agriculture in the seventies. The Group remains a keen advocate of radial technology and is determined to prove its superior performance and wide-ranging benefits for all customers.
- Low pressure technology: This was a great leap forward for the agricultural tire. The larger footprint provides the combined benefit of greater traction and less compaction, not to mention fuel saving out in the field.
4. Testing new technology every day
Michelin’s R&D and test centers at Ladoux in France and Almeria in Spain are simply unique in the agricultural business.
All our tire ranges are thoroughly tested internally or at our customers’ premises before being launched on the market.
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5. Setting up special partnerships with agricultural machinery manufacturers
Michelin enjoys a close relationship with manufacturers, assisting in the development of their machinery. This is the case for New Holland and Deutz-Fahr amongst others.
An excellent illustration of this collaboration was the unveiling of the world’s largest tractor tire - the MICHELIN AxioBib IF900/65R46 - in 2013. It is fitted to New Holland’s T9 high horsepower tractors and the Deutz-Fahr 11 Series.
Moreover, Michelin has been participating in the tests carried out by New Holland at the La Bellotta farm in Italy, which is the first farm to produce 100% of its own energy and which runs NH²hydrogen-powered tractors fitted with MICHELIN XeoBib tires.
6. Signing commercial agreements with the main agricultural machinery manufacturers
Michelin supports all farmers whatever type of machinery they operate.
Top manufacturers AGCO, John Deere, New Holland and JCB have all made commercial agreements with Michelin. Plus the Group collaborates closely with the other main players: Landini, Kubota, Same Deutz-Fahr, Claas etc. The company regularly provides all tractor and agricultural machinery manufacturers with technical assistance.
7. Carrying out field demonstrations worldwide
In 2013, Michelin organized more than 50 days of field demonstrations on farms throughout the world, in particular in Brazil, Russia and China. These days were intended to make customers aware of the influence a tire has on crop yield due to soil compaction or fuel savings for example.
A long-established global industrial footprint
Michelin agricultural tires are produced on four sites: Olsztyn (Poland), Troyes (France), Valladolid (Spain) and Spartanburg (USA).
This distribution is tailored to supply all markets worldwide covering the full gamut of segments including high-tech tires and rare models.
Provide unrivalled after-sales service worldwide
Michelin enjoys both close and long-lasting customer relationships starting from the moment of sale and continuing through after-sales service.
Each sales representative has between 150 and 300 end-user meetings a year to offer technical assistance and handle any complaints (Europe, North America, Brazil and Russia).
The Group is known for the quality of the advice proffered, the availability of its sales staff and excellent service much appreciated by farmers.
On-line customer assistance
Michelin’s 8 websites in French, UK English, US English, German, Italian, Spanish, Swedish and Dutch allow customers, end users, manufacturers and dealers alike to:
- choose the most suitable tire,
- find a distributor,
- take advantage of unique offers,
- benefit from advice on the right pressure for their particular tire in order to optimize yield.