India off to a flying start
Will India be tomorrow’s biggest market for motorbikes? The country is definitely on the right path with 16.5 million motorbikes and scooters sold over the last twelve months, 25 times more than five years ago. For Michelin, this represents a potential market of 80 million tires a year.
Satisfying this market demand presents a two-fold challenge. Firstly, the vehicles are hugely diverse. The most sold model may be the Hero Splendor 100cc but on Indian roads we see just as many tricycles and scooters as motorbikes. Rare until now, powerful bikes are enjoying great success and foreign manufacturers are increasingly present on the market.
The second challenge is to improve safety. Roads on the Indian subcontinent are some of the most dangerous in the world. Bad surfaces, torrential rain, increasingly dense traffic... Everything you need to increase the risks for bikes. Road accidents are responsible for an average of one victim every 4 minutes and the risks are 40 times higher in Delhi than in a city like London.
Basically, India needs solid tires with high braking performance, available in every shape and size. This is why in India we are now offering 7 tire ranges* from 14’ to 18’, making us the only manufacturer capable of fitting small scooters and the sportiest motorbikes. All our tires provide the reliability, grip and comfort needed to endure the local roads. They are widely distributed through a network which already has 3,000 points of sale and is continuing to grow. Going even further, we are working directly with local brands like TVS to develop tires specially adapted to models sold on the Indian market.
*MICHELIN Pilot Road 2, MICHELIN Pilot Road 4, MICHELIN Pilot Power 3, MICHELIN Pilot Street Radial, MICHELIN Pilot Sporty, MICHELIN Sirac Street, MICHELIN City Pro
Safety beyond the tire
We are well aware that road safety does not end with the tire. Making Indian roads safer also requires raising the awareness of the citizens who use them. This is why we are launching large road safety campaigns in India, as we have in many other countries. The most recent one reached over 500,000 school children in New Delhi and the Chennai region, as well as 80 million cinema goers.