The Michelin treasure hunt: five weeks to find a bike
The Michelin treasure hunt is now on!
The Michelin treasure hunt is now on! There are now just three weeks remaining to discover the mystery hiding place, located somewhere in one of the twelve participating countries* in Europe and containing a latest generation roadster equipped with MICHELIN Pilot Road 4 tires. This new tire, introduced earlier this year, is first in wet braking performance and also provides high mileage durability. It allows riders to take to the roads with confidence, whatever the conditions. Every Friday at 13:00 CEST a clue will be hidden on the website that only the most observant can spot. This hunt will keep players in suspense until midsummer. At the end of this virtual search the winner will find, in a very real way, the hiding place of the treasure. All that will be left will be for them to travel to the bike’s location, in order to take possession of the bike and start some new riding adventures of their own!
(*) The twelve European countries are Austria, Belgium, France, Germany, Greece, Ireland, Luxembourg, the Netherlands, Portugal, Spain, Switzerland and the United Kingdom.