VIAMICHELIN: ON THE WAY TO SUSTAINABLE MOBILITY
When people think of Michelin, they think of more than just tires: Michelin is also an expert in mobility services. Michelin has created Michelin Travel Partner as an umbrella entity for all its mobility-related services: ViaMichelin, Maps, Apps, Telematics, Guides etc.
While Michelin 2.0 digital solutions are gaining in popularity, the figures show that Michelin customers still like to have a paper document in their hands.
Increasingly connected and mobile savvy users
ViaMichelin.com and the Michelin Navigation app can boast 475 million visits a year.
30% were registered on the ViaMichelin mobile site or app or the Michelin Navigation app.
Paper is here to stay
Over 13,000,000 maps and guides were printed in 2013.
73% of the users of MICHELIN websites and applications also consult other forms of travel information including:
- GPS: 55%
- paper maps: 24%
- road atlas: 16%
And 68% of these users still print out documents before they travel (journey planner, map etc.).
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