MICHELIN CrossClimate: an innovative digital experience
An experiential immersion in the heart of tire performance
What better argument than to virtually transpose the volatility of weather conditions?
This is the idea behind the sound and vision experience offered to all European drivers, as well is to anyone curious about new digital experiences.
Michelin has been working alongside professional meteorologists to model the approach of weather fronts. The result is the WebGL experience, enabling users to interact in real time with a weather interface, changing weather conditions within a highly realistic urban landscape.
Available in 9 languages, the platform gives Internet users an opportunity to compare the newMICHELIN CrossClimate tire to other tires, choosing the weather conditions for the experience, such as dry/wet ground, intensity of rain and the condition of the road.
Whether in the rain, snow or wind, the ultra-real performance of this latest exciting innovation has astounded initial testers.
Resources dedicated to learning about MICHELIN CrossClimate tires
Always seeking to meet its customer's requirements, Michelin is offering 4 extra sections. From the homepage, users can directly:
- Read all about the specifications of the new tire
- Learn about all the benefits and performance of MICHELIN CrossClimate tires via a number of supports, including computer graphics, tests, videos and testimonials.
- Place advance orders in some countries and check that the new tires can be fitted to their vehicle…
Combining a completely new visual treatment with the latest technical developments, the MICHELIN CrossClimate platform delivers an incredible experience that is intuitive, playful and immersive.
Watch all videos on the Group's YouTube channel: