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Innovation as a growth driver

Innovation is, first and foremost, a state of mind – it’s the state of mind that drives Michelin and its people forward.

Innovation as a growth driver

Customer-focused innovation has been driving Michelin’s growth since the company's inception. The impetus for major breakthroughs, it is also a source of pride for the company's employees and a decisive differentiator for the company's competitiveness.

Jean-Dominique Senard, Managing Partner

Innovation takes more than wishful thinking

Innovation is, first and foremost, a state of mind – it’s the state of mind that drives Michelin and its people forward.

To boost its capacity for innovation, Michelin has launched an "Innovation Dynamic" initiative in which the Group's employees are the principle driving forces. With new tools and methods (Innov'up, InnovationWorks and InnovaGo), everyone can now make a tangible contribution to innovation.

Meeting the challenges of tomorrow

The constant challenge in innovation is to:

  • gain a lead on not only our traditional competitors but also on new entrants;
  • reconcile performance and respect for the environment at each step of the Company's business growth;
  • promote a circular economy where the priority goes to an eco-responsible, low-carbon economy that makes sparing use of energy and natural resources.

Above all, innovation is one of the four pillars of Michelin's strategy and a powerful channel for growth and competitiveness