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2015 IAA - Spotlights on the MICHELIN CrossClimate Experience

Michelin is showcasing its latest innovations at the Frankfurt Motorshow. When the WRC rallye triple champion Sébastien Ogier dropped by the booth, he underlined that the MICHELIN tire performances were key to his success.

MICHELIN CrossClimate - 2015

Mid-August, Sébastien Ogier won his third world rallye champion title in Australia partnering MICHELIN. “Motorsports are the biggest strain for tires, so they need to be both resilient and performing”, explained the pilot. “I am highly satisfied of the long-lasting collaboration with MICHELIN.”

MICHELINCrossClimate successful with car manufacturers

The highlight of the booth was MICHELIN CrossClimate, the first-ever summer tire with winter certification. This tire adapts to changing weather conditions while offering optimal security. Going through an experience tunnel, visitors were invited to witness how changing weather impacts their driving conditions on a typical day.

MICHELIN Pilot Sport, a range for passionate drivers

Passionate drivers can now also enjoy MICHELIN Pilot Sport 3 as well as Pilot Sport 4. Thanks to a combination of technologies, this tire range offers unrivalled conditions of comfort, security and pleasure even at high speed.

MICHELIN The best of Design Studio Michelin

Did you know that concept tires are technology and design jewels? The Design Studio Michelin opened its Concept Tire Book to IAA visitors. It offers valuable insights on twelve years of tire design for major brands’ concept cars, some of which were presented during the event.

Connected mobility for all

MICHELIN Mobility Apps provide millions of people with a better way forward every day. Nowadays, physical mobility is enriched online. Therefore the new corporate Twitter account @Michelin allowed you to live IAA 2015 as if you were there!

MICHELIN CrossClimate tire combines three innovative technologies

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