Michelin motivated for COP22

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Michelin’s view

Last year, the COP21 concluded with an ambitious climate agreement. Effective as of November 4, 2016, it aims to drastically reduce greenhouse gas emissions to restrict global warming to 2°C by 2100 compared to the preindustrial era (1870). To translate this agreement into concrete actions, cooperation between private and public organization is more than ever the key to this fight against global warming. The transport sector is particularly concerned and Michelin aims to be a driving force in the field.

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As the COP22 will take place in Marrakesh from November 7 to 18, we are reaffirming our desire to use every energy to create products and services which encourage cleaner, more efficient and more environmentally friendly mobility. This event will also serve as a forum for us to continue building partnerships and reinvent tomorrow’s mobility.

Michelin's role

Respecting the commitments of the COP21 in the field of transport, which represents 15% of carbon emissions, means reducing vehicle fuel consumption and also generalizing “clean” solutions such as electric vehicles and hydrogen fuel cells.

By continuously improving the energy performances of its tires, Michelin aims to reduce the effect of tires on fuel consumption and increase the battery life of electric vehicles.

For Michelin, this ambition first became concrete in 1992 with the first low consumption tire, the so-called “green” tire. Since then and thanks to continuous investment in research and development amounting to 600 million euros a year, the 6th generation of the green tire, ever more economical, is now available on the market. We are confirming our commitment to reduce the carbon footprint of our tires by 20% by 2030, thanks in particular to our expertise in materials.

We are also working to improve the life-span of our tires by guaranteeing our customers constant performance levels, particularly in terms of safety, from the first to the last mile. Objective: avoid premature replacement, the unnecessary and unjustified annual production of 100 million tires and the emission of 40 million tons of CO2.  The reduction of CO2 emissions associated with the use of our products is an integral part of our strategy and is a natural extension of our ambition to help customers reduce the number of tires needed to travel a given number of miles.

At the same time, we want to halve the CO2 emissions from our factories by focusing on using renewable energies. Finally, we are setting up ambitious rubber tree plantation programs, supported by equivalent reforestation in native forests. With a triple benefit: guarantee our supply of raw material, fight deforestation and absorb some of the CO2 in the atmosphere thanks to the trees which are genuine carbon sinks.

A road map shared by public and private operators

To effectively fight greenhouse gas emissions, real public-private partnership is required. For example, a carbon price must be fixed. This value must be universal to avoid any skewed competition between industries depending on their production sites. This is a cause Michelin defends through its participation in the World Bank’s Carbon Pricing Leadership Coalition. And, as we wait for the emergence of a global carbon market, we are preparing the future... Since 2016, we have been experimenting with an internal carbon price for our own investment projects, on the basis of €50 per ton.

It is up to the private sector to invent and deploy sustainable mobility. It must devise the products and services which will help generalize clean vehicles and develop intelligent transport systems. And the products and services anticipating the future challenges of urban mobility, as 70% of the world’s population will be living in cities by 2050. All sector operators must get involved and work together towards the shared objective.

Sustainable mobility is part of Michelin’s reason for being. Through its initiatives, our Group plays a federating role, which we would like to extend to ever more partners. This is why the MCB Open Lab, successor to the Michelin Challenge Bibendum, built a prospective and collaborative ecosystem federating 150 stakeholders around intelligent transport, autonomous vehicles and inclusive mobility, working for sustainable mobility.  

Transports at the heart of discussions

The transport industry committed to sustainable mobility has, since the COP21, a flag behind which it can stand united: the Paris Process on Mobility and Carbon (PPMC), the combined forces of SloCaT (Partnership on Sustainable Low Carbon Transport regrouping transport branches of UN agencies) and Michelin Challenge Bibendum. With the weight of some 150 organizations and businesses it federates, the PPMC was the voice of the transport industry during the COP21 and will play this role again at the COP22, preparing the road map for a carbon-free transport sector by 2050.

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Global vehicle ownership is expected to have doubled and reach 2 billion by 2050. To help fight against global warming, it is mandatory to reduce cars’ greenhouse gas emissions. Michelin develops new technologies and services to provide more sustainable everyday mobility.