MICHELIN TOTAL PERFORMANCE: the DNA of our innovation

Safety, longevity, fuel saving, comfort, driving pleasure...  The Michelin Group’s promise, with its MICHELIN Total Performance strategy, is committed to ensuring that our customers will never have to choose between any one of these seemingly contradictory performances.

Passionately committed to meeting the challenges

The tire plays several very important functions: carry the load of the vehicle, transmit its movements and guide the vehicle. Through its MICHELIN Total Performance strategy, the Group strives to constantly and consistently improve all these performances without ever settling for just one of them.

Michelin rises to the challenge of bringing performances all together in every one of our tires, thanks to our excellent understanding of our customers' needs and uses, our capacity for innovation and our deployment of leading technology.

Comprehensive expertise

Michelin's commitment to its customers, professionals and institutions is reflected in:

  • In-depth understanding of drivers' expectations, manufacturers' demands and European regulations.
  • Expertise in accidentology, developed in partnership with leading institutions in the field.
  • Powerful resources for analyzing the life cycle of tires and the various demands made on them, in order to continuously improve their performance
  • The ability to constantly push back the boundaries of research and development with a very broad array of capabilities (over 350 fields of expertise), significant investments and an international research center.
MICHELIN Total Performance logo

Focus on

MICHELIN Total Performance Award

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Did you know?

MICHELIN Premier® A/S, the tire that stays safe, even when it's worn!

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MICHELIN Total Performance

Performance without compromise

Performance without compromise

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MICHELIN Total Performance

Pushing Total Performance

Pushing Total Performance

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