Value-creating innovation

Right from the beginning, the drive for innovation and the search for new technologies to serve our customers have been at the center of Michelin's strategy and success. Its innovations strive to exceed customer expectations and transform markets to improve mobility for people and goods.


Remain the most innovative company in its sector

Bold advances in technology are the key to Michelin's success and the company intends to remain the most innovative company in its sector. The goal is to innovate better and faster so that it maintains its lead over the competition and delivers solutions that are increasingly effective and competitive, and perfectly suited to the challenges of mobility.

Innovation: what sets Michelin apart

One of the main lines of Michelin's strategy is to use technology and innovation to make its products and services stand out, so that it can consolidate its leadership and meet its customers' needs as effectively as possible.

More than 20 years ago, the Group achieved a major breakthrough that made its tires more energy efficient. Today, it is the global leader in low-energy tires and a trailblazer in the functionality economy, which consists in selling services or the use of a product rather than selling the product itself.

Innovation drivers

Michelin constantly strives to diversify its sources of innovation. It makes a special effort to:

  • Develop outside partnerships with universities, innovative companies and suppliers
  • Encourage Michelin employees to contribute innovation ideas through a variety of participatory innovation schemes: more than 50,000 Progress Ideas issued in 2012, 400 communities created on the internal corporate social network.

Innovation is the creation of new, market-recognized value.

Peter Drucker


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An innovative company