The evolution of our brand

The evolution of our brand

In 1898, the Michelin man appears from the pencil of designer O'Galop. Putting their inventive minds together, the Michelin brothers re-invented travel and today the Michelin Man has evolved into one of the greatest logos of our time.

See the interactive timeline

Championship Wins

Championship Wins
Michelin tires are continuously put to the test in championship races from Le Mans to Dakar.

View our winning record

Sustainable Mobility

Sustainable Mobility
The Michelin Performance and Responsibility process is an integral part of the Group's strategy, action plans and projects, coordinating everyone’s involvement in a sustainable, responsible, profitable growth.

Learn more about our approach

The Michelin Man

The Michelin Man
Born in the imagination of the Michelin brothers, the Michelin Man has evolved to become a beloved symbol and spokesman for the MICHELIN brand.

Get to know the Michelin Man

The Michelin Man Exhibitions

The Michelin Man Exhibitions
Recognized the world over, the Michelin Man is featured in several art exhibits as a cultural icon in his own right.

Visit the virtual exhibits

L'Aventure Michelin

L'Aventure Michelin
You're invited to visit L'Aventure Michelin, a 2,000-square meter exhibition hall showcasing the history of Michelin and all its innovations.

Learn more or take a virtual tour