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L'Aventure Michelin

L'Aventure Michelin
Discover a 2000m² museographic space dedicated to Michelin’s history and innovations.

Motorsport championship wins

Motorsport championship wins
Motorsports is the best way to test our technological innovations in extreme conditions.

Brand Evolution

Brand Evolution
Michelin’s logo and signature have changed several times through the years.

Bibendum, the Michelin man

Bibendum, the Michelin man
Bibendum evolved and became a symbole and an ambassador of the MICHELIN brand.

Sustainable Development

Sustainable Development
Fully assume our responsabilities in economic, social, societal and environmental matters.