| The New Michelin Energy Saver Tire for the Peugeot 308 Reduces CO2 Emissions by Nearly 4 Grams per Kilometer | 07/09/2007 |
| Michelin is equipping the recently unveiled Peugeot 308 with tires from its all-new Michelin Energy Saver range. |
 Michelin has long been involved with Peugeot in developing innovations for the carmaker’s new model, and the partnership has enabled Michelin to make a significant contribution to the car’s energy balance. With optimal rolling resistance of 20%* that reduces the amount of energy needed for traction, the Michelin tire delivers fuel efficiency that is superior to the market average. The tire maker’s technological solution generates fuel savings of nearly 0.2 liters per 100 kilometers in combined cycle driving, resulting in a reduction in CO2 emissions of nearly 4 grams per kilometer. This represents around one tonne of CO2 not emitted in the atmosphere over the entire life of the vehicle. By comparison, that same amount is absorbed by 40 trees in a year. |
Michelin’s goal is not only to make the Peugeot 308 more energy efficient but also to deliver superior grip and safety performance as well as the longest lasting tire in the market. The result is a high-tech tire for the 308 that is part of the new Michelin Energy Saver lineup. The versions of the Peugeot 308 1.6 HDi 66 & 80 kW (90 & 110 hp) sold in Europe and equipped with 15 or 16-inch wheels, will be fitted with Michelin Energy Saver tires. *ISO test conducted by TÜV SÜD Automotive in 2007 on commercial 195/65R15 tires produced by six leading manufacturers and sold on the market.
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