From a small, 400-page red guide distributed free of charge to motorists and containing a wealth of useful information on such topics as tire changes and vehicle maintenance, the MICHELIN guide has developed over the years to become the benchmark in gourmet dining, a more than 2,000-page guide that offers a selection of nearly 8,500 establishments, to help travelers in their journeys. The mission of the MICHELIN guide, which has always been the same as that of the Michelin group, is summed up in its corporate signature—“A better way forward.” |