Leadership through innovation


Michelin intends to remain the leader in tires and mobility assistance by relying on its ability to innovate and the quality of its products.

Ever since Michelin was first set up, the dynamics of innovation and the search for new technologies for the customer's benefit have been at the core of Michelin's strategy and success. Its innovations seek to go beyond customers' expectations and modify the face of future mobility.

To do this, Michelin allocates significant financial and human resources to research and development: R&D has a budget of over 500 million euros and employs over 6,000 people worldwide.

The scope of these activities is very wide, from understanding fundamental chemical and physical phenomena to the production and testing of prototypes, all the way to the feasibility analysis of production on an industrial scale.

The distribution of the research center over three continents ensures familiarity with local usage. It also facilitates external collaboration with the best research laboratories and technical partnerships with industrial companies possessing complementary expertise.

Lifestyle Products

Lifestyle Products
Have Michelin with you where ever you go. Our broad range of lifestyle products is designed to help people on the move and in their every day life.

Ladoux Technology Center

Ladoux Technology Center
This state-of-the-art research facility with 19 test tracks and 3,600 workers is where Michelin pursues innovation each and every day.

Tires

Tires
The right tire changes everything; by choosing MICHELIN tires you do not compromise longevity, safety or fuel savings.