Decade of action for road safety

On May 11, 2011, Jean-Dominique Senard, Managing Partner of the Michelin Group, signed the Global Road Safety Commitment to support the Decade of Action for Road Safety, 2011-2020, which is actively promoted by the United Nations. The signing date coincides with the official worldwide launch of the Decade of Action.

By signing the declaration, the Michelin Group has reaffirmed its commitment to pursuing and further expanding its initiatives to improve road safety.

Every year, 1.3 million people around the world die in road accidents and unless public authorities and private organizations take significant, coordinated action quickly, road accidents will become the world’s fifth-leading cause of mortality by 2030.

The Michelin Group, which has been firmly dedicated to improving road safety for more than 40 years, is confirming its commitment with the goal of promoting safer, sustainable road mobility. For more than 120 years, Michelin’s primary focus has been on providing customers with safe, reliable tires that help to reduce fuel consumption while ensuring optimal safety performance and unrivaled longevity. In addition to its tires and their performance, Michelin has also pledged to raise public awareness of best road safety actions and practices, both directly at its production facilities and sales offices and in the cities, regions and countries where it operates. In addition, the Group supports international initiatives, such as the UN’s Decade of Action for Road Safety.

One tangible action is the Fill Up With Air campaign that Michelin has conducted in Europe since 2003 and recently introduced on other continents to educate drivers about the importance of maintaining correct tire pressure in order to ensure their own safety as well as that of other road users. Another action is the ROSYPE (ROad Safety for Young People in Europe) program, which was launched in 2009 to raise road safety awareness among 730,000 young Europeans and reflects the same commitment to making roads safer. Its purpose is to modify the behavior of young people - the demographic most at risk of accidents - and older groups, including Michelin employees, who are also concerned since one-third of all road accidents involve work-related travel. Michelin also supports programs launched by the Global Road Safety Partnership (GRSP), in particular its five-year pilot projects introduced in China, the ASEAN countries, India and Brazil.

Meeting the challenge of road safety not only through tire innovations but also through community involvement is tangible proof of one of our fundamental values, which is respect for people,” said Jean-Dominique Senard, Managing Partner of the Michelin Group.

The 11th Michelin Challenge Bibendum, to be held from May 18 to 22 in Berlin, is yet another example of the Group’s commitment to sustainable - and especially safer - road mobility. Wholly dedicated to promoting road mobility that is responsible - meaning not only safer but also cleaner and more connected - the event will bring together 6,000 guests and more than 15,000 visitors at the former Tempelhof airport in Berlin where it will once again provide a real-life demonstration of Michelin’s values in action.


Media Contact: +33 1 45 66 22 22