L'Aventure Michelin

L'Aventure Michelin
You're invited to visit L'Aventure Michelin, a 2,000-square meter exhibition hall showcasing the history of Michelin and all its innovations.

Championship Wins

Championship Wins
Michelin tires are continuously put to the test in championship races from Le Mans to Dakar.

Brand Evolution

Brand Evolution
As a brand that dates back to the 19th century, Michelin's logo and wordmark have undergone several transformations over the years.

The Michelin Man

The Michelin Man
Born in the imagination of the Michelin brothers, the Michelin Man has evolved to become a beloved symbol and spokesman for the MICHELIN brand.

Sustainable Mobility

Sustainable Mobility
The Michelin Performance and Responsibility process is an integral part of the Group's strategy, action plans and projects, coordinating everyone’s involvement in a sustainable, responsible, profitable growth.